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Learn moreFeb 2021
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NH packaged food saw strong growth in 2020 with sales benefiting from the measures put in place to control the spread of COVID-19. Despite prices rising for some products due to a hike in VAT from 5% to 15%, which took place in July 2020, demand soared with lockdown measures and the disruption to foodservice creating increased demand for food at home.
Alongside NH sour milk products, other staples of the Saudi diet include NH honey, olive oil, and nuts, seeds and trail mixes. All of these categories benefited from the lockdown, with these products also having a healthy and nutritious image.
Due to the lockdown and social distancing measures consumers took fewer trips to the gym during 2020 forcing them to pay closer attention to their diet. This increased focus on healthy eating benefited NH packaged food, with some consumers looking to reduce their intake of artificial additives and preservatives.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.