Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Saudi Arabia

20 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Distribution of NH products continues to improve via modern channels

Population growth and the relatively low penetration of modern grocery retailers formats in Saudi Arabia ensured that leading supermarkets and hypermarkets chains continued to open new outlets in 2017 despite the economic slowdown. Such chains also expanded their assortments, especially in health and wellness categories.

Certain NH product types benefit from traditional consumption habits

Certain NH product types have long been widely consumed in Saudi Arabia. Olive oil is used in cooking, the preparation of salads and as a condiment.

Challenging economic climate tempers expansion of NH packaged food

Unfavourable economic conditions tempered volume and current value growth rates for NH packaged food in 2017. While consumers continued to buy NH products, many sought to save money by trading down to cheaper brands or private label.

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

Local players continued to lead NH packaged food in 2017, with Almarai, Al Safi Danone, Sunbulah Food & Fine Pastries Mfg Co Ltd and National Agricultural Development Co occupying the top four places in value terms. Most leading local players in this category are dairy producers, and owe their overall positions to their strength in NH sour milk products.

In-store promotions gain importance as competition intensifies

Increasing competition and falling consumer spending compelled NH packaged food players to increase in-store promotions over 2016-2017, particularly in large supermarkets and hypermarkets. Companies like Almarai and Nestlé used branded in-store displays to attract consumers, while others engaged in frequent price promotions.

New product development gathers pace

NH packaged food witnessed multiple new launches over 2016-2017. In March 2017, for example, Nestlé introduced Nestlé Fitness Granola in two flavours.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Want to find out more about this report?

Request more information

Naturally Healthy Packaged Food in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Distribution of NH products continues to improve via modern channels

Certain NH product types benefit from traditional consumption habits

Challenging economic climate tempers expansion of NH packaged food

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

In-store promotions gain importance as competition intensifies

New product development gathers pace

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reforms to boost consumer confidence and sales of health and wellness products

Saudis opt for NH food and beverages

Domestic players strong

Health and wellness enjoys widespread distribution

Future HW market expected to see growth in different categories

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Distribution of NH products continues to improve via modern channels

Certain NH product types benefit from traditional consumption habits

Challenging economic climate tempers expansion of NH packaged food

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

In-store promotions gain importance as competition intensifies

New product development gathers pace

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Naturally Healthy Packaged Food in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Distribution of NH products continues to improve via modern channels

Certain NH product types benefit from traditional consumption habits

Challenging economic climate tempers expansion of NH packaged food

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

In-store promotions gain importance as competition intensifies

New product development gathers pace

CATEGORY DATA

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reforms to boost consumer confidence and sales of health and wellness products

Saudis opt for NH food and beverages

Domestic players strong

Health and wellness enjoys widespread distribution

Future HW market expected to see growth in different categories

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports