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Learn moreFeb 2021
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Growing health concerns amongst the Slovak population benefited naturally healthy packaged food products in 2020. Nonetheless, growth was slowed down by the rising demand for fresh fruit and vegetables as many households preferred making food from scratch at home as it is both cheaper and better quality than ordering food home.
Honey was historically one of the best performing naturally healthy categories in Slovakia; however, local homemakers suffered in 2020 from one of the worst harvests in recent history. This is going to limit the availability of locally-sourced honey in the second half of 2020 and beyond, thus boosting prices for domestic honey considerably as consumers increasingly prefer domestic products.
Country of origin continued to play an important role in naturally healthy packaged food in 2020. Government campaigns partnered with food scandals regarding imported products successfully motivated Slovak consumers to pay slightly extra for local goods.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.