In South Korea, consumers have been cooking more at home due to home seclusion as a result of COVID-19, maintaining growth for naturally healthy packaged food. NH rice and NH olive oil have recorded particularly strong performances, with more consumption of these products in meals as consumers have been reluctant to visit busy foodservice outlets.
At the other end of the spectrum, the only naturally healthy packaged food category to record a retail current value decline in 2020 has been nuts, seeds and trail mixes. These are mainly purchased by inbound travellers as a Korean souvenir.
As the home seclusion is expected to continue until COVID-19 has been eliminated, naturally healthy cooking ingredients such as NH olive oil and staple foods such as NH rice are expected to show good performances over the forecast period. Manufacturers are predicted to actively introduce diverse naturally healthy cooking ingredients in their ranges, to ensure high satisfaction when home cooking, with good taste and convenience.
The strongest retail current value growth in the forecast period is expected to be seen by NH fruit snacks, although from a low base. NH fruit snacks is set to gain ground because as more Korean consumers have become interested in raw ingredients for snacking, manufacturers have continued to introduce dried fruit packed in small portions.
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This report originates from Passport, our Naturally Healthy Packaged Food research and analysis database.
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