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Learn moreJan 2021
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COVID-19 had a significant positive effect on retail current value sales of naturally healthy (NH) packaged food, with the rate of growth more than doubling during 2020 and reaching its highest level in more than a decade. Demand for NH packaged food was lifted by the rising tide of consumer interest in health and wellness, as they sought to boost their immune systems and lose weight in an effort to protect themselves from the worst symptoms of virus.
During the review period as a whole, NH fruit and nut bars were the top performer in NH food, and this strong performance continued into 2020, despite the fact that the pandemic led to a reduction in on-the-go consumption. New product development in NH fruit and nut bars continues to be vigorous, with international players a growing presence: Mars Inc launched Be-Kind bars with nuts, dark chocolate and sea salt; Grupo Nestlé España SA launched Yes, which is made with nuts, fruits and seeds; General Mills Iberica SA introduced Nature Valley Crunchy; and Kellogg España launched SA Nuts & Raw fruits.
Breakfast cereal producers like Grupo Nestlé España SA have been reformulating products and launching new brands in order to respond to growing demand for healthier products. For example, it has launched NAT in children's cereals.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.