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Learn moreFeb 2020
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Taiwan’s domestically produced honey is increasingly recognised as being of very high quality. For this reason, consumers are increasingly willing to pay premium prices to obtain it.
With a wider range of naturally healthy packaged food now available, a more diverse group of Taiwanese consumers are becoming interested in products that meet their specific needs. This is linked to the increased tendency for consumers to search online for information about their food options.
Although naturally healthy packaged food now registers fairly significant sales in Taiwan, the concept has not been able to generate the kind of awareness that other health and wellness categories such as organic. Online media increasingly acknowledged as the optimum way to promote health among its products and rich consumers.
Premiumisation is supporting the shift towards NH products in numerous packaged food categories. This is particularly the case for categories in which consumers have high requirements in terms of food safety.
Towards the end of the review period, NH factor cereals saw the launch of a new niche brand of high-fibre breakfast cereal from Sweden named Betaglucare. The local distributor of the brand is Bio-Citta Co Ltd.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.