Naturally Healthy Packaged Food in Taiwan

PROSPECTS

Domestic honey producers benefit from rising interest in NH honey

Taiwan’s domestically produced honey is increasingly recognised as being of very high quality. For this reason, consumers are increasingly willing to pay premium prices to obtain it.

Clean eating becomes more influential, underpinning rising demand

With a wider range of naturally healthy packaged food now available, a more diverse group of Taiwanese consumers are becoming interested in products that meet their specific needs. This is linked to the increased tendency for consumers to search online for information about their food options.

Naturally healthy continues to lag behind other health and wellness categories

Although naturally healthy packaged food now registers fairly significant sales in Taiwan, the concept has not been able to generate the kind of awareness that other health and wellness categories such as organic. Online media increasingly acknowledged as the optimum way to promote health among its products and rich consumers.

COMPETITIVE LANDSCAPE

Chef Oil launches a range of NH edible oils

Premiumisation is supporting the shift towards NH products in numerous packaged food categories. This is particularly the case for categories in which consumers have high requirements in terms of food safety.

Competition in NH breakfast cereals focuses on sophisticated nutrition

Towards the end of the review period, NH factor cereals saw the launch of a new niche brand of high-fibre breakfast cereal from Sweden named Betaglucare. The local distributor of the brand is Bio-Citta Co Ltd.

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