Naturally Healthy Packaged Food in Thailand

February 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Naturally Healthy Packaged Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Naturally Healthy Packaged Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Naturally Healthy Packaged Food in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Naturally Healthy Packaged Food in Thailand?
  • What are the key health and wellness concerns driving sales in Naturally Healthy Packaged Food?
  • Is Naturally Healthy Packaged Food a dynamic niche or mainstream concern in Thailand?
  • Which are the leading brands in Naturally Healthy Packaged Food in Thailand?
  • How are products distributed in Naturally Healthy Packaged Food in Thailand?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Naturally Healthy Packaged Food in Thailand - Category analysis

KEY DATA FINDINGS

NH cereal bars rebound in 2021 as consumers start to resume more on-the-go lifestyles
NH honey sales suppressed by limited home use
Healthy eating trend boosts the demand for NH high fibre bread during work-from-home and home seclusion periods
Growing appreciation of sustainability set to see more diverse innovation in naturally healthy packaged food
Channel shifts are expected to slow or reverse, although a digital shopping habit is set to remain
Resumption of pre-pandemic lifestyles offers growth opportunities for impulse purchases of NH snacks
Table 1 Sales of NH Packaged Food by Category: Value 2016-2021
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 5 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

Health and Wellness in Thailand - Industry Overview

Health and wellness in 2021: The big picture
key trends
Competitive landscape
Retailing developments
What next for health and wellness?
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Naturally Healthy Packaged Food

  • NH Cereal Bars
    • NH Butter and Spreads
    • NH Sour Milk Products
  • NH Fruit Snacks
  • NH Fruit and Nut Bars
    • NH High Fibre Bread
    • NH High Fibre Breakfast Cereals
    • NH High Fibre Noodles
    • NH High Fibre Pasta
    • NH High Fibre Sweet Biscuits
  • NH Honey
  • NH Olive Oil
  • NH Rice
  • NH Nuts, Seeds and Trail Mixes

Naturally Healthy Packaged Food

This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Naturally Healthy Packaged Food research and analysis database.

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