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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Thailand

20 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mindful eating propels growth of NH fruit snacks

Increased accessibility for consumers to packaged food has instilled a snacking habit among Thais which benefits many snacking categories. However, sophisticated health and wellness trends, such as mindful, clean eating and perceiving all-natural products as healthier, benefited NH fruit snacks significantly as they are minimally processed and are inherently healthy, being sourced from real fruit.

Snack manufacturers climb on board the naturally healthy train by repositioning indulgence

Major snack manufacturers have launched naturally healthy nuts, seeds, and trail mixes as consumers shift away from traditional fried snacks to baked snacks. The nutritional benefits of nuts have been widely known in recent years in parallel with the increased exposure of cereals and grains.

NH cereal bars to grow

In addition to NH nuts, seeds and trail mixes, NH cereal bars is expected to perform well over the forecast period. Flavour innovation is unlikely, as consumers prefer free from salt, sugar, and other additives.

COMPETITIVE LANDSCAPE

Strong showing of domestic players in naturally healthy packaged food

President Bakery, Patum Rice Mill & Granary and Ek-Chai Distribution System Co are among the leading players within naturally healthy packaged food and are domestic players with significant retail value shares. President Bakery was, in fact, the leader in 2017.

Domestic players outperform multinationals

The fact that domestic players Patum Rice and Ek-Chai Distribution System Co have managed to outperform these large multinational companies shows that the category is not limited to major global players, but also offers positive prospects to domestic companies. In fact, in 2017 these domestic players actually achieved stronger growth within naturally healthy packaged food than the multinationals.

Authenticity the key

The reason behind the strong performances of domestic players and their optimistic outlook is the authenticity of their brands. Naturally healthy products tend to thrive better with cleaner packaging designs, ethical labels and home-grown production.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Thailand?
What are the major brands in Thailand?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Mindful eating propels growth of NH fruit snacks

Snack manufacturers climb on board the naturally healthy train by repositioning indulgence

NH cereal bars to grow

COMPETITIVE LANDSCAPE

Strong showing of domestic players in naturally healthy packaged food

Domestic players outperform multinationals

Authenticity the key

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to witness growth

Consumers more aware of nutrition

Value shares of domestic and international players are comparable

Modern grocery retailers remain important

Health and wellness expected to grow further

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Thailand

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Executive Summary

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PROSPECTS

Mindful eating propels growth of NH fruit snacks

Snack manufacturers climb on board the naturally healthy train by repositioning indulgence

NH cereal bars to grow

COMPETITIVE LANDSCAPE

Strong showing of domestic players in naturally healthy packaged food

Domestic players outperform multinationals

Authenticity the key

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Mindful eating propels growth of NH fruit snacks

Snack manufacturers climb on board the naturally healthy train by repositioning indulgence

NH cereal bars to grow

COMPETITIVE LANDSCAPE

Strong showing of domestic players in naturally healthy packaged food

Domestic players outperform multinationals

Authenticity the key

CATEGORY DATA

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to witness growth

Consumers more aware of nutrition

Value shares of domestic and international players are comparable

Modern grocery retailers remain important

Health and wellness expected to grow further

MARKET DATA

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