Naturally Healthy Packaged Food in Thailand

PROSPECTS

High fibre and whole grain products are gaining popularity

Thanks to health and wellness trends, consumers perceive clean eating and all-natural products as healthier. Unprocessed or minimally processed products with no artificial ingredients are in high demand.

Smart consumption drives demand for fruit snacks

Consumers are making smarter food choices as they are concerned about their health and wellbeing. Thus, there is a higher demand for snacks that they can eat guilt-free.

Superfoods make their way into new product developments

As consumer behaviours are evolving to incorporate healthy eating habits, consumers are increasingly seeking better products with naturally healthy ingredients. Manufacturers are leveraging on this changing mind set by incorporating superfoods into their products and marketing them as exceptionally healthy and multi-functional to justify premium prices.

COMPETITIVE LANDSCAPE

Domestic brands capture demand for high fibre and superfood

Naturally healthy products are mainly produced by local players in Thailand, including both major and small niche brands. Farm House, a leading brand in baked goods, offers premium high fibre options using natural whole grain ingredients such as Farm House Royal 12 grains.

Small niche brands are thriving thanks to their locally-grown ingredients and clean labels

Major brands from large corporations are commonly perceived to be unhealthy and contain a high amount of artificial additives. Small niche brands have been tapping into this opportunity and are now gaining category share.

More health food shops are seen to promote NH packaged food brands

While modern grocery outlets often retail prominent global brands, local niche brands are finding a way to present their healthy products. Lemon farm and Baimiang Healthy Shop, for instance, are the two most recognised alternative grocery stores with several stores in Bangkok and the surrounding area.

Files are delivered directly into your account within a few minutes of purchase.