As a snack bar is perceived as an instant breakfast option that suits busy lifestyles among Thai consumers, the demand for NH cereal bars was negatively impacted by the measures to stem the tide of the virus in the country, not least lockdown and work-from-home policies. A consumers stayed at home for longer periods and had more time to cook a full meal from scratch or make a snack at home when required during the day, they were less inclined to consume a snack bar on the go.
The consumption of honey in Thailand regularly features usage as a mixer with drinks or with toast as a snack. Such uses are popular with customers in restaurants and cafés.
Consumers living or working in the city tend to lead fast-paced and on-the-go lifestyles. Therefore, many urban consumers seek out options that are easy to find on the streets and in supermarkets to meet their convenience eating needs and preferences.
As the country emerges out of the COVID-19 pandemic, packaged food in Thailand is expected to see strong innovation in terms of staple foods. In this vein, innovation is predicted to be increasingly visible in the shape of plant-based alternatives for meat.
During the COVID-19 pandemic, the demand for staple foods, including NH versions, grew in the retail channel as consumers stayed at home. The demand for NH staple foods led to stockpiling as consumers tried to ensure supplies while working and studying from home and the lack of outdoor social opportunities.
NH products consumed as snacks, such as NH cereal bars and nuts, seeds, and trail mixes, are expected to continue to show strong recoveries in retail volume and value (constant 2021 prices) terms, following sharp declines in 2020. As consumers resume pre-pandemic norms in terms of work, schooling and exercise, there will be more opportunities to consume NH cereal bars and nuts, seeds, and trail mixes on the go.
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Naturally Healthy Packaged Food
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Packaged Food research and analysis database.
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