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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Thailand

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 pandemic forces foodservice outlets to close, negatively impacting sales of naturally healthy cooking ingredients

Many products in naturally healthy packaged food are sold in large quantities to foodservice outlets. The category was, therefore, hard hit by the forced closure of foodservice outlets in 2020 as Thai authorities sought to limit the spread of COVID-19 in the country.

High prices are an obstacle for consumers as Thai customers cut spending in times of crisis

In 2020, Thailand began its recovery from the COVID-19 pandemic, with businesses beginning to reopen and life beginning to return to normal. Although the country began to recover from the COVID-19 crisis, however, consumer spending remained low even after the national lockdown period came to an end and other restrictions were eased.

Consumers swap to natural products and natural flavours

Consistent with the increasingly present health and wellness trends in Thailand, consumers are continuing to opt for more natural products. They do not only consider how natural the ingredients in a product are, however, as consumers also looked for more natural flavours in 2020, especially 100% products that do not contain additional flavour ingredients (natural or manmade).

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Thailand?
What are the major brands in Thailand?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic forces foodservice outlets to close, negatively impacting sales of naturally healthy cooking ingredients

High prices are an obstacle for consumers as Thai customers cut spending in times of crisis

Consumers swap to natural products and natural flavours

RECOVERY AND OPPORTUNITIES

COVID-19 experiences spur interest in healthy living trends

Sugar tax drives consumers to naturally healthy dairy

Consumers change their ways in the aftermath of COVID-19

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2015-2020
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 5 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Packaged Food in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 pandemic forces foodservice outlets to close, negatively impacting sales of naturally healthy cooking ingredients

High prices are an obstacle for consumers as Thai customers cut spending in times of crisis

Consumers swap to natural products and natural flavours

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic forces foodservice outlets to close, negatively impacting sales of naturally healthy cooking ingredients

High prices are an obstacle for consumers as Thai customers cut spending in times of crisis

Consumers swap to natural products and natural flavours

RECOVERY AND OPPORTUNITIES

COVID-19 experiences spur interest in healthy living trends

Sugar tax drives consumers to naturally healthy dairy

Consumers change their ways in the aftermath of COVID-19

CATEGORY DATA

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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