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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in the Netherlands

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Products to tap fibre deficit

According to Ministry of Health population studies, an estimated 30% of the adult population in the Netherlands does not eat enough fibre. While education and awareness about the importance of fibre for the digestive system increased over the review period, with manufacturers encouraging consumers to choose more of these products, some still did not receive the recommended daily dose.

Healthy eating to benefit NH packaged food

NH products are expected to be favoured by consumers based on preventive measures to ensure good health. The ageing population and consumers starting at an earlier age to implement measures to adapt diets in that direction are likely to fuel demand for NH products.

Soy-based products focus of investment

NH soy drinks remained negligible in 2017. Previous attempts by Unilever to promote brands such as AdeZ failed to capture consumers’ attention.

COMPETITIVE LANDSCAPE

NH grows with premiumisation trend

Natural and healthy products benefited from the good state of the economy as consumers were more willing to pay a higher price for them. The increase in sales of NH products was on a par with higher demand for premium formulas across packaged food.

Bolletje revamps product line with focus on naturally healthy

Higher demand for naturally healthy products continued to be addressed by larger packaged food manufacturers. Bolletje BV, a traditional Netherlands manufacturer in baked goods, invested to renew existing lines and offer more NH products.

Pasta products see demand shift to high fibre

Honig, a top player in dried pasta, focused on expanding its range of high fibre pasta products to meet the change in demand and address different consumer groups, including families and children. In 2017 Honig launched Volkoren macaroni and spaghetti, in 500g packs and promoted as a natural source of fibre.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Netherlands?
What are the major brands in Netherlands?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Products to tap fibre deficit

Healthy eating to benefit NH packaged food

Soy-based products focus of investment

COMPETITIVE LANDSCAPE

NH grows with premiumisation trend

Bolletje revamps product line with focus on naturally healthy

Pasta products see demand shift to high fibre

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend remains strong

It’s only natural

Powerhouses remain strong in health and wellness

Supermarkets remains dominant distribution channel

Long term healthy living trend

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Products to tap fibre deficit

Healthy eating to benefit NH packaged food

Soy-based products focus of investment

COMPETITIVE LANDSCAPE

NH grows with premiumisation trend

Bolletje revamps product line with focus on naturally healthy

Pasta products see demand shift to high fibre

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Products to tap fibre deficit

Healthy eating to benefit NH packaged food

Soy-based products focus of investment

COMPETITIVE LANDSCAPE

NH grows with premiumisation trend

Bolletje revamps product line with focus on naturally healthy

Pasta products see demand shift to high fibre

CATEGORY DATA

Health and Wellness in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend remains strong

It’s only natural

Powerhouses remain strong in health and wellness

Supermarkets remains dominant distribution channel

Long term healthy living trend

MARKET DATA

SOURCES

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