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Learn moreJan 2021
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Interest in naturally healthy packaged food that is free of sugar and artificial flavours and preservatives continues to grow in popularity in the UK. This trend has been further fuelled by the recent rise in consumer health concerns following the COVID-19 outbreak.
Demand for NH packaged food is being supported by the fact that consumers perceive naturally healthy products as being simple, less processed and as offering more nutritional value. Naturally healthy high fibre food is particularly in demand as consumers are increasingly educated about the importance of fibre in digestive health.
Private label ranges continue to lead the way in high fibre pasta, as well as in rice. In breakfast cereals, Weetabix and hot porridge brand Oat So Simple are strong, along with the well-known shreddies brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.