Consumers that like to follow a natural diet are now turning to products that are either unprocessed or less processed. Within this trend, they are more likely to consume food that comes directly from the source.
Fats and oils are becoming the main themes of diets, given that recently some fats are considered as beneficial for health if they are less processed and natural like many olive oil types are. Olive oil is perceived to be the healthiest fatty food, and natural olive oil is seeing faster growth than regular olive oil even if it is much more expensive and considered as a luxury food by many.
Honey is known to be a very healthy product that is used as a substitute for sugar in many instances. Especially parents that want to keep their babies away from processed sugar give them honey.
When it comes to naturally healthy products, many consumers tend to believe branded products are not natural enough and that industrial packaging is a process that decreases the naturalness of the product. On the other hand, artisanal products offer the promise of bringing the products directly from the source without much processing and consumers perceive them to be better than the branded products.
Uno is one of the leading industrial bread brands and its latest launches of premium rye and dark whole wheat bread, and multi-wheat whole bread in 2017 increased its share and expanded the demand for industrial bread by showing its rich and nutritious content. The company continues to increase sales because the quality of artisanal bread is decreasing, and many consumers are questioning its naturalness.
BIM is a major discounter with private label brands that tend to lead many of the packaged food categories. Amongst naturally healthy food players, its share ranked third after artisanal food after declining slightly at the end of the review period.
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This industry report originates from Passport.