Executive Summary

Apr 2019
PROSPECTS
Natural and unprocessed diet boosts growth of raw nuts

Consumers that like to follow a natural diet are now turning to products that are either unprocessed or less processed. Within this trend, they are more likely to consume food that comes directly from the source.

Olive oil becomes a luxury, but increases growth amongst natural dieters

Fats and oils are becoming the main themes of diets, given that recently some fats are considered as beneficial for health if they are less processed and natural like many olive oil types are. Olive oil is perceived to be the healthiest fatty food, and natural olive oil is seeing faster growth than regular olive oil even if it is much more expensive and considered as a luxury food by many.

Honey is replacing sugar and seen as healthier than jam and chocolate spreads

Honey is known to be a very healthy product that is used as a substitute for sugar in many instances. Especially parents that want to keep their babies away from processed sugar give them honey.

COMPETITIVE LANDSCAPE
Artisanal products continue to grow

When it comes to naturally healthy products, many consumers tend to believe branded products are not natural enough and that industrial packaging is a process that decreases the naturalness of the product. On the other hand, artisanal products offer the promise of bringing the products directly from the source without much processing and consumers perceive them to be better than the branded products.

Yildiz Holding’s Uno records growth with new launches in bread

Uno is one of the leading industrial bread brands and its latest launches of premium rye and dark whole wheat bread, and multi-wheat whole bread in 2017 increased its share and expanded the demand for industrial bread by showing its rich and nutritious content. The company continues to increase sales because the quality of artisanal bread is decreasing, and many consumers are questioning its naturalness.

BIM’s private label share declines slightly

BIM is a major discounter with private label brands that tend to lead many of the packaged food categories. Amongst naturally healthy food players, its share ranked third after artisanal food after declining slightly at the end of the review period.

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Naturally Healthy Packaged Food in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Naturally Healthy Packaged Food in Turkey?
  • What are the major brands in Turkey?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Naturally Healthy Packaged Food in Turkey - Category analysis

HEADLINES

PROSPECTS

Natural and unprocessed diet boosts growth of raw nuts
Olive oil becomes a luxury, but increases growth amongst natural dieters
Honey is replacing sugar and seen as healthier than jam and chocolate spreads

COMPETITIVE LANDSCAPE

Artisanal products continue to grow
Yildiz Holding’s Uno records growth with new launches in bread
BIM’s private label share declines slightly

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2013-2018
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 5 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Turkey - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in Turkey registers double-digit growth in 2018
Consumer demand for healthy, additive-free and natural products is on the rise
H&W competitive environment is highly fragmented
Independent small grocers lose share to supermarkets
H&W is expected to demonstrate a positive constant value growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources