NBTY Inc in Consumer Health

Company Profile

About This Report

Sep 2013

NBTY is a global leader in vitamins and dietary supplements as well as sports nutrition. Its total consumer health value sales reached US$2.4 billion in 2012. The company has a 3-prong business model with its own retail operations (Holland & Barrett and Vitamin World), an active private label business and a series of its own high-profile brands (Nature’s Bounty, Sundown). The company however remains overly reliant on the North American market which made up around 80% of its sales in 2012.

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NBTY Inc in Consumer Health

Euromonitor International's report on NBTY Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of NBTY Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of NBTY Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of NBTY Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
NBTY sees sales grow across all divisions in 2012
NBTY expands throughout the review period
NBTY overhauls retail network in 2012/2013

Competitive Positioning

NBTY just outside the gates of the top 10
Fierce competition in the supplement categories
NBTY: A leader in important supplement categories
Brand overview: NBTY’s key national brands
NBTY in global consumer health

Market Assessment

VDS gaining acceptance in key markets
Interest in high-intensity activities drive sports nutrition in the US
Supplement retailers face off against direct selling and the internet
Western European VDS: A mixed bag

Geographic and Category Opportunities

China tops list of Asia Pacific growth markets
Eastern Europe offers allure and pitfalls
Sports nutrition showing dynamism in Brazil

Brand Strategy

Nature’s Bounty continues to expand and grow
Sundown keeps it simple to compete with private label
MET-Rx focuses on serving health and fitness community
NBTY’s premium, alternative-channel brands
NBTY Inc : Leading consumer health brands


Research and development/manufacturing


Key takeaways
Opportunities and challenges

Report Definitions

Data parameters and report definitions