NBTY is a global leader in vitamins and dietary supplements as well as sports nutrition. Its total consumer health value sales reached US$2.4 billion in 2012. The company has a 3-prong business model with its own retail operations (Holland & Barrett and Vitamin World), an active private label business and a series of its own high-profile brands (Nature’s Bounty, Sundown). The company however remains overly reliant on the North American market which made up around 80% of its sales in 2012.
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Euromonitor International's report on NBTY Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.
Company and market share data provide a detailed look at the financial position of NBTY Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of NBTY Inc.
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