Nestlé SA in Confectionery, Ice cream and Sauces, Dressings & Condiments

March 2021

Nestlé SA is the leading company in packaged food, but with a decreasing share of the market. To maintain its first position, the company is focusing on high-growth categories and countries. The purchase of the recipe box supplier Freshly in the US and the meal kit service Mindful Chef in the UK demonstrates its interest in booming meal solutions. 2020 has brought new challenges and its focus on digitalisation, value for money and sustainability will be key for Nestlé to win in the new normal.

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This report comes in PPT.


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Nestlé global footprint
Company overview
Nestlé acquisitions do not outperform its divestments
Five key areas for Nestlé to successfully compete in a post-2020 market
Home seclusion has encouraged consumers to try cooking aids
Health and sustainability are now key attributes within packaged food
Plant-based developments accelerate across the Nestlé portfolio
Nestlé chooses its product claims by considering regional preferences
Delivery and e-commerce: where and how consumers shop
Economic crises favour value for money offerings
COVID-19 has meant increased consumer interest in local products

Exposure to Future Growth

Emerging markets drive future growth for Nestlé
Projected rankings

Competitive Positioning

PepsiCo closing in on Nestlé
Competitor overlap
Baby food is key for Nestlé across its top five across markets
Nestlé dairy products market empowerment in the face of COVID-19
Nestlé brands show varied market performance in 2020
Kit Kat bets on vegan trend for its newest innovation

Baby Food

Asia Pacific is standout performer in baby food
Milk formula plays fundamental role in Nestlé´s baby food portfolio
Scandal-struck Chinese milk formula market pushes forward


Latin America and Asia Pacific head-to-head in Nestlé dairy sales
Drinking milk products play a key role in Nestlé´s dairy profile
Developing countries will be the growth markets for dairy


Europe is the biggest confectionery market and set for further growth
Chocolate shapes Nestlé’s positioning in confectionery
Brazil is the key for future growth in chocolate confectionery
Nestl é drops Fairtrade in favour of an in-house sustainability scheme
Nestlé leverages organic claims in a bid for growth in value terms

Ready Meals

North America is the hub for demand in ready meals
Nestlé competes by leveraging an entire portfolio of ready meals
North American growth driven by the US; will Canada follow suit?

Key Findings

Key Summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

See All of Our Definitions

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