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Company Profile
Nestlé SA in Health and Wellness
57 pages, Dec 2016
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Nestlé is committed to establishing itself as the global leader in health, wellness and nutrition. It generated 45% of its total food and drinks sales from HW in 2015, but in the same year it slipped a place in the HW rankings to third behind The Coca-Cola Co and PepsiCo Inc. Its focus remains its milk formula, powdered milk and bottled water brands. To bolster growth, Nestlé will need to focus on growing the health credentials of its wide portfolio; its opportunities are geographically broad.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.
Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key company facts
Financial assessment: Financial year 2015
SWOT: Nestlé SA
Strategic objectives and challenges
Nutrition high on the agenda for Nestlé: Social strategy
HW by prime positioning
General wellbeing remains Nestlé’s prime positioning
Competitive Positioning
Nestlé’s global growth starting remains steady
HW market lead by global brands
HW growth yet to overtake non-HW growth for many major players
HW market increasingly favours larger players
Nestlé continues to dominate FF baby food
NH bottled water leadership under threat from private label
Market Assessment
Nestlé holds solid global position - and China
Global presence but FF food and NH beverages key for Nestlé
Nestlé’s HW sales now predominantly from emerging markets
Asia Pacific continues to drive global sales
Fortified/Functional Opportunities
FF products, led by FF milk formula, at heart of Nestlé’s HW
FF milk formula continues to offer good growth opportunities
China will drive Nestlé’s baby food sales
Opportunities for Nestlé’s FF milk formula in Saudi Arabia
Brazil important for FF dairy but Nestlé should widen presence
NH Bottled Water Opportunities
Nestlé focuses on the health and convenience of still bottled water
Nestlé’s best opportunities lie outside its core markets
Weight Management Opportunities
Nestlé’s weight management demand stems from dairy
14 of 20 top overweight/obese populations are emerging markets
Weight management driven by Indian and Latin America
Brand Strategy
Nestlé needs to up its HW positioning outside of milk formula
Promote its commitment to nutrition
Waters to rest on its laurels: Being hydrating and naturally healthy
Operations
R&D remains core operational strength
Nestlé SA: Factories by geographic area (1)
Nestlé SA: Factories by geographic area (2)
Recommendations
Recommendations
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Danone, Groupe in Health and Wellness | Sep 2017
- Dean Foods Co in Health and Wellness | Apr 2013
- Kraft Foods Inc in Health and Wellness | Dec 2011
- Mondelez International Inc in Health and Wellness | Oct 2017
- Nestlé Group in Health and Wellness | Jan 2018
- Ocean Spray Cranberries Inc in Health and Wellness | Nov 2017
- PepsiCo Inc in Health and Wellness | Jan 2018
- Suntory Holdings Ltd in Health and Wellness | Jan 2018
- The Coca-Cola Co in Health and Wellness | Dec 2017
- Unilever Group in Health and Wellness | Dec 2017
- Weight Watchers International Inc in Health and Wellness | Nov 2017
- Yakult Honsha Co Ltd in Health and Wellness | Mar 2018