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Company Profile

Nestlé SA in Health and Wellness

Dec 2016

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Nestlé is committed to establishing itself as the global leader in health, wellness and nutrition. It generated 45% of its total food and drinks sales from HW in 2015, but in the same year it slipped a place in the HW rankings to third behind The Coca-Cola Co and PepsiCo Inc. Its focus remains its milk formula, powdered milk and bottled water brands. To bolster growth, Nestlé will need to focus on growing the health credentials of its wide portfolio; its opportunities are geographically broad.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Introduction

Scope

Strategic Evaluation

Key company facts

Financial assessment: Financial year 2015

SWOT: Nestlé SA

Strategic objectives and challenges

Nutrition high on the agenda for Nestlé: Social strategy

HW by prime positioning

General wellbeing remains Nestlé’s prime positioning

Competitive Positioning

Nestlé’s global growth starting remains steady

HW market lead by global brands

HW growth yet to overtake non-HW growth for many major players

HW market increasingly favours larger players

Nestlé continues to dominate FF baby food

NH bottled water leadership under threat from private label

Market Assessment

Nestlé holds solid global position - and China

Global presence but FF food and NH beverages key for Nestlé

Nestlé’s HW sales now predominantly from emerging markets

Asia Pacific continues to drive global sales

Fortified/Functional Opportunities

FF products, led by FF milk formula, at heart of Nestlé’s HW

FF milk formula continues to offer good growth opportunities

China will drive Nestlé’s baby food sales

Opportunities for Nestlé’s FF milk formula in Saudi Arabia

Brazil important for FF dairy but Nestlé should widen presence

NH Bottled Water Opportunities

Nestlé focuses on the health and convenience of still bottled water

Nestlé’s best opportunities lie outside its core markets

Weight Management Opportunities

Nestlé’s weight management demand stems from dairy

14 of 20 top overweight/obese populations are emerging markets

Weight management driven by Indian and Latin America

Brand Strategy

Nestlé needs to up its HW positioning outside of milk formula

Promote its commitment to nutrition

Waters to rest on its laurels: Being hydrating and naturally healthy

Operations

R&D remains core operational strength

Nestlé SA: Factories by geographic area (1)

Nestlé SA: Factories by geographic area (2)

Recommendations

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Company Profile

Nestlé SA in Health and Wellness

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts

Financial assessment: Financial year 2015

SWOT: Nestlé SA

Strategic objectives and challenges

Nutrition high on the agenda for Nestlé: Social strategy

HW by prime positioning

General wellbeing remains Nestlé’s prime positioning

Competitive Positioning

Nestlé’s global growth starting remains steady

HW market lead by global brands

HW growth yet to overtake non-HW growth for many major players

HW market increasingly favours larger players

Nestlé continues to dominate FF baby food

NH bottled water leadership under threat from private label

Market Assessment

Nestlé holds solid global position - and China

Global presence but FF food and NH beverages key for Nestlé

Nestlé’s HW sales now predominantly from emerging markets

Asia Pacific continues to drive global sales

Fortified/Functional Opportunities

FF products, led by FF milk formula, at heart of Nestlé’s HW

FF milk formula continues to offer good growth opportunities

China will drive Nestlé’s baby food sales

Opportunities for Nestlé’s FF milk formula in Saudi Arabia

Brazil important for FF dairy but Nestlé should widen presence

NH Bottled Water Opportunities

Nestlé focuses on the health and convenience of still bottled water

Nestlé’s best opportunities lie outside its core markets

Weight Management Opportunities

Nestlé’s weight management demand stems from dairy

14 of 20 top overweight/obese populations are emerging markets

Weight management driven by Indian and Latin America

Brand Strategy

Nestlé needs to up its HW positioning outside of milk formula

Promote its commitment to nutrition

Waters to rest on its laurels: Being hydrating and naturally healthy

Operations

R&D remains core operational strength

Nestlé SA: Factories by geographic area (1)

Nestlé SA: Factories by geographic area (2)

Recommendations

Recommendations

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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