Nestlé SA in Packaged Food: Baby Food and Dairy

Company Profile

About This Report

Apr 2016

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and analyses its presence, opportunities and challenges in these market categories. Nestlé should strengthen its presence in the dynamic yoghurt category as well as toddler milk formula, and leverage its brand equity further by focusing more on powerful but fewer brands.

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Nestlé SA in Packaged Food: Baby Food and Dairy

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Nestlé SA in packaged food: Global profile published in three parts
Key facts and strategies in Nestlé’s baby food and dairy operations
Dairy becoming a game of fewer players

Baby Food Opportunities

SWOT: Nestlé SA in baby food
Nestlé maintains unchallenged lead in baby food
Battle between top five global players influenced by results in China
Established global presence in baby food
Nestlé maintains leading position in Asia Pacific baby food
Nestlé ranks in the top five in 73 baby food markets
China: Consolidation, closer links between global and local players
Wide category reach with enlarged product portfolio
Baby food competition from adult brands
Nestlé could strengthen brand presence in toddler milk formula

Dairy Opportunities

SWOT: Nestlé in dairy
Lactalis overtakes Nestlé’s second position in dairy
China enough to sustain some in the global top six
Nestlé leapfrogged by Lactalis in its largest dairy region
Nestlé testing selling pasteurised milk via motorbikes in Pakistan
Top five rankings in dairy are largely in the South
Strongest presence in small, moderately growing dairy categories
Large dairy portfolio captures diverse growth opportunities
Further expansion target markets in flavoured milk drinks
Yoghurt growth driven by value and wellness trends combined

Brand Strategy

Nestlé’s extensive brand portfolio in baby food and dairy
Nestlé should extend more brands to leverage brand equity
S-26: Nestlé’s dynamically growing new baby food label

Recommendations

Address category and regional growth issues