Nestlé SA in Packaged Food: Business Priorities

Company Profile

About This Report

Feb 2017

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows a diverse strategy. Its most highly publicised business priority is health science. With the company’s increased focus on healthier foods, dairy products now make up the largest share of its food sales.

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Nestlé SA in Packaged Food: Business Priorities

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the report


Strategic Evaluation

Nestlé SA in packaged food: Global profile published in three parts
Key company facts
Nestlé’s food portfolio now has a healthier focus
FY2016 results are below Nestlé’s expectations
SWOT: Nestlé SA
Nestlé’s challenges and objectives in packaged food
Nestlé’s core business priorities
Nestlé’s strategic directions

Competitive Positioning

Competition in chocolate confectionery heats up…
…especially given disappointing chocolate sales in the US
Healthy snack brands being snapped up by multinationals
Across the world dairy is fast becoming the snack of choice

Market Assessment

Nestlé ranks in the top three in packaged food in 27 markets
Strong reduction in reliance on developed markets
US: Nestlé’s largest single market, yet frozen in time
China: Loss in dairy reduces growth potential in AOA region…
…yet Nestlé’s investments in China’s e-commerce holds potential
China’s desire for global brands makes internet channels a priority


Invest in growth categories: Baby food and dairy

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models