Nestlé SA in Packaged Food

Company Profile

About This Report

Mar 2019

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and nutrition company. The sale of its confectionery business in the US is a huge step towards this goal and it has also enabled Nestlé to invest in other fast-growing categories, such as coffee, plant-based foods, healthy snacking and infant nutrition.

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Nestlé SA in Packaged Food

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

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Key findings

Strategic Evaluation

Companies at a glance
Nestlé´s global footprint: Asia Pacific leads
Company overview
Nestlé to strengthen its nutrition, health and wellness strategy
Personalisation: The future will be a custom model
Nestlé´s sustainability values rooted in respect for the planet

Competitive Positioning

Danone is Nestlé’s biggest competitor with huge market overlap
Despite sales growth, most top players are slowly losing market share
Nestl é earns the top spot across several categories and key markets
The vast portfolio of brands under its belt amounts to significant topline sales

Dairy Products and Alternatives

Nestlé is rightly placed to benefit from high growth in APAC
Desire for natural and digital channels leads dairy strategy in LATAM
Boom in plant-based and increasing coffee culture to succeed in the US
Danone and Lactalis race with Nestlé in dairy
HMO milk formula and organic ranges to accelerate sales
Gerber relaunch to turn around baby food declines in the US
Danone and Reckitt Benckiser strongest contenders in baby food


Latin America: key spot for Nestlé in snacks
The US struggles but Kit Kat and Häagen-Dazs continue to win
Kit Kat premiumisation and reformulation journey pays off
Nestlé softens overlap with confectionery giants
Nestlé revamps its snacks portfolio as it focusses on health and nutrition

Cooking Ingredients and Meals

Despite sluggish category growth, NA and WE lead sales
Nestlé focuses on ready meals and sauces, dressings and condiments
Innovation in soup rides on botanicals and catering to children’s health
Nestlé has taken steps in rethinking its strategy for frozen foods
Global rivalry with Unilever for cooking ingredients and meals intensifies


Emerging markets: key growth engine for Nestlé along with the US


Projected company sales: FAQs

Appendix: Competitor Analytics

Competitor Analytics tool
Market overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Model