Nestlé SA in Soft Drinks

Company Profile

About This Report

Aug 2018

Nestlé SA is one of the world’s leading bottled water producing companies. The US and Italy remain the company’s largest consumer markets with regards to soft drinks. Within bottled water, the company is trying to further increase its premium portfolio of local water brands and accelerate its leadership through established premium brands such as S Pellegrino and Perrier. Future success is focused on the US and emerging markets.

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Nestlé SA in Soft Drinks

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the RTD Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our RTD Coffee research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the report


Strategic Evaluation

Key findings (1)
Companies at a glance
Global footprint
Company overview
Nestlé’s growth comes from established water brands
Nestlé’s product and business model innovation
Embracing digital strategies

Competitive Positioning

Danone Group competes with Nestlé in bottled water
Nestlé has strongest presence in the world’s largest growth market
Nestlé Pure Life underpins value strategy
Premiumisation as key focus to gain value shares

Bottled Water Review

Nestlé to focus on Asia Pacific as engine for growth
Flavoured and functional become new focus areas
Further growth drivers and opportunities by continuing to…
Coca-Cola remains strong competitor in bottled water

RTD Tea Review

Has growth in RTD tea peaked in Asia Pacific?
Nestea’s rebranding in the times of the “war on sugar”
Unilever Group shows interest in developing RTD tea further

RTD Coffee Review

Emerging markets bring renewed growth to the category
Acquisition of coffee brands lead to new consumer experiences
Ajinomoto competes with Nestlé in Japan and Thailand


Growth exposure: China and US key to future success
No significant alterations expected in company rankings
Key findings (2)

Appendix: Competitor Analytics

Competitor analytics tool
Market overlap
Overlap matrices