Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Following the loosening of COVID-19 restrictions and regulations, there was a shift to out-of-home consumption in 2022, which saw various retailers recording a recovery from the impact of the virus. Consumers started to travel more often, with office…
Homeshopping is an increasingly small retail channel in the Netherlands, generally made up of older consumers who grew up with homeshopping and/or are not comfortable using the internet, and who form the core target audience for homeshopping players.…
Growth in mobile e-commerce continued to outperform overall e-commerce in current value terms in 2021, as a growing share of online sales migrated from laptops and desktops to smartphones and tablets. Mobile sales are being driven by the high…
Sales at traditional grocery retailers have been increasing in current value terms in 2020 and 2021, even as the number of outlets and selling space have been declining. This has been occurring as the traditional grocery retailers channel continues…
E-commerce benefited from government guidance and restrictions as well as changing consumer behaviour during the COVID-19 pandemic. Dutch consumers were already accustomed to online shopping, which increased as they could not or did not want to shop…
As in 2020, in spite of the pandemic, the number of property transactions increased again in 2021. With greater numbers of people moving house, this led to increased spending on new décor, kitchens and bathrooms, which helped drive value sales in…
Even though grocery retailers were allowed to remain open during them, lockdowns have been helping to drive growth in food and drink e-commerce during the pandemic. Online shopping was seen as a safe and convenient way of buying groceries with the…