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Strategy Briefing

New Approaches to Wellness and Global Market Impact

40 pages, May 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The optimisation of wellness is high on the agenda across much of the world, as consumers take a new, integrated approach to taking care of their bodies and minds. This global report takes a look at current approaches to health and fitness, and their impact on sales of diverse markets, including health foods, sportswear and wearable electronics.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

A more holistic approach to wellness

Across the world, the approach to wellness has shifted from a focus on avoiding sickness and on simple weight loss to a much more holistic focus, where food, exercise and broader lifestyle issues are seen as a whole, and as interacting with each other, to create an optimal wellness that encompasses physical and mental health.

Exercise for the mind, not just the body

Mental wellness is an increasingly important part of this, with exercise not just for physical fitness but for stress reduction. Nutrition is also viewed more widely, with diet foods giving way to natural foods that give the whole body a positive boost.

Wellness lifestyles: a tribal belonging

This holistic approach has helped to generate a tribal element to wellness, with the wellness lifestyle viewed as attractive, successful and highly aspirational. Wellness lifestyles aspirants are keen to broadcast this aspect of themselves.

Looking the part

This has in part generated a surge in interest in workout clothes, both encouraging take up of well-designed pieces for the gym, and of the wearing of gym clothes on the street.

Personalisation increasingly important

Personalisation is another hallmark of the current wellness lifestyle, with consumers seeking out services that can be tailored specifically to their needs.

The rise of fitness wearables

This has helped to boost dynamic demand for fitness wearables like Fitbit and Apple Watch, which allow users to track their own progress closely, and also to affirm their lifestyle by broadcasting it.

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introduction

Scope

Key Findings

Executive summary

A New View of Wellness

Changing approaches to wellness

Holistic: Bringing together the key facets of wellness

Lifestyle: Identity and belonging

Personalisation: Wellness to suit you

Holistic: Mind, Body, Spirit

All paths lead to good health

Globally, a multi-faceted approach is seen as critical

Younger people take the most all-round approach…

…but most people do not act on it

Nutrition: Rejection of quick fix options

Nutrition: Reduced calorie vs naturally healthy

WeightWatchers pushes the holistic approach mainstream

Nutrition: Naturally healthy foods

Motivation for exercise: It’s not all about the physical

Exercise as a key element of wellness

Cycling craze

India’s gym generation: Looking good

Fitness hits the mainstream in Brazil

Limiting stress

Lifestyle: crafting the wellness image

Wellness lifestylers: Signalling belonging

Looking the part: the rise and rise of sportswear

Looking the part: Athleisure

Lifestyle: Wellness hubs on the move and at home

Personalisation: my wellness

Personalisation: It’s all about me

Customisation takes many forms

The rise of fitness wearables

Fitness wearables: A solid match for wellness lifestyles

Conclusions and recommendations

New approaches to wellness: Key takeaways

Key opportunities

Methodology and definitions

Data parameters

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

New Approaches to Wellness and Global Market Impact

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

A more holistic approach to wellness

Exercise for the mind, not just the body

Wellness lifestyles: a tribal belonging

Looking the part

Personalisation increasingly important

The rise of fitness wearables

Want to find out more about this report?

Table of Contents

introduction

Scope

Key Findings

Executive summary

A New View of Wellness

Changing approaches to wellness

Holistic: Bringing together the key facets of wellness

Lifestyle: Identity and belonging

Personalisation: Wellness to suit you

Holistic: Mind, Body, Spirit

All paths lead to good health

Globally, a multi-faceted approach is seen as critical

Younger people take the most all-round approach…

…but most people do not act on it

Nutrition: Rejection of quick fix options

Nutrition: Reduced calorie vs naturally healthy

WeightWatchers pushes the holistic approach mainstream

Nutrition: Naturally healthy foods

Motivation for exercise: It’s not all about the physical

Exercise as a key element of wellness

Cycling craze

India’s gym generation: Looking good

Fitness hits the mainstream in Brazil

Limiting stress

Lifestyle: crafting the wellness image

Wellness lifestylers: Signalling belonging

Looking the part: the rise and rise of sportswear

Looking the part: Athleisure

Lifestyle: Wellness hubs on the move and at home

Personalisation: my wellness

Personalisation: It’s all about me

Customisation takes many forms

The rise of fitness wearables

Fitness wearables: A solid match for wellness lifestyles

Conclusions and recommendations

New approaches to wellness: Key takeaways

Key opportunities

Methodology and definitions

Data parameters

Why buy this report?

Want to find out more about this report?

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