The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2016
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The optimisation of wellness is high on the agenda across much of the world, as consumers take a new, integrated approach to taking care of their bodies and minds. This global report takes a look at current approaches to health and fitness, and their impact on sales of diverse markets, including health foods, sportswear and wearable electronics.
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Across the world, the approach to wellness has shifted from a focus on avoiding sickness and on simple weight loss to a much more holistic focus, where food, exercise and broader lifestyle issues are seen as a whole, and as interacting with each other, to create an optimal wellness that encompasses physical and mental health.
Mental wellness is an increasingly important part of this, with exercise not just for physical fitness but for stress reduction. Nutrition is also viewed more widely, with diet foods giving way to natural foods that give the whole body a positive boost.
This holistic approach has helped to generate a tribal element to wellness, with the wellness lifestyle viewed as attractive, successful and highly aspirational. Wellness lifestyles aspirants are keen to broadcast this aspect of themselves.
This has in part generated a surge in interest in workout clothes, both encouraging take up of well-designed pieces for the gym, and of the wearing of gym clothes on the street.
Personalisation is another hallmark of the current wellness lifestyle, with consumers seeking out services that can be tailored specifically to their needs.
This has helped to boost dynamic demand for fitness wearables like Fitbit and Apple Watch, which allow users to track their own progress closely, and also to affirm their lifestyle by broadcasting it.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.