The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from smart devices together with emerging AI capabilities to drive incremental revenue streams within structures unthinkable less than a decade ago. The changing face of competition means everyone is a potential friend or foe; and often, they can be both.
For businesses there is a significant disruption underway as the world moves from the analogue to the digital, from the linear to the circular, from mass appeal to personalisation, and so on. It is better to be the disruptor rather than the disrupted, and this is a clear choice, with little in the way of a ‘third option’ on the table.
While pivoting quickly to reach customers online during the worst of the pandemic, companies now face a reality that customers are not retuning to pre-pandemic modes, meaning that many are now left with less profitable e-commerce bolt-ons to their businesses (designed for a different crisis) and empty stores, thus rapid rationalisation beckons.
New value creation from smart technology inherently erodes ‘silo’ mindsets, forcing brands beyond their immediate area of operation and consider a broader perspective. Smart disruption forces brands to consider what value is accessible on the other side of a ‘wall’, and how to break down these walls to unlock additional value.
We are reaching a point where sustainable solutions are becoming the best, most economically viable solutions. Whether you want to talk about waste or cost, saving is saving… and we approach a time when sustainability goals and profit-building goals will be indistinguishable.
How to move quick and far enough to stay ahead of the competition but not so rapidly that internal cohesion is lost in the process. In this sense, progress and change are inextricably linked in an ever-shifting state and narrow line to walk in terms of business management.
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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