New Business Models: From Connectivity Boom to Pandemic Dynamism and Inflation Surge

May 2022

The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from smart devices together with emerging AI capabilities to drive incremental revenue streams within structures unthinkable less than a decade ago. The changing face of competition means everyone is a potential friend or foe; and often, they can be both.

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Key Findings

Further Evidence of Disruption

For businesses there is a significant disruption underway as the world moves from the analogue to the digital, from the linear to the circular, from mass appeal to personalisation, and so on. It is better to be the disruptor rather than the disrupted, and this is a clear choice, with little in the way of a ‘third option’ on the table.

Pandemic to Endemic and Inflation

While pivoting quickly to reach customers online during the worst of the pandemic, companies now face a reality that customers are not retuning to pre-pandemic modes, meaning that many are now left with less profitable e-commerce bolt-ons to their businesses (designed for a different crisis) and empty stores, thus rapid rationalisation beckons.

Silo Walls Continue to Tumble Down

New value creation from smart technology inherently erodes ‘silo’ mindsets, forcing brands beyond their immediate area of operation and consider a broader perspective. Smart disruption forces brands to consider what value is accessible on the other side of a ‘wall’, and how to break down these walls to unlock additional value.

Sustainability Inflection Point

We are reaching a point where sustainable solutions are becoming the best, most economically viable solutions. Whether you want to talk about waste or cost, saving is saving… and we approach a time when sustainability goals and profit-building goals will be indistinguishable.

Change and Maintaining Cohesion

How to move quick and far enough to stay ahead of the competition but not so rapidly that internal cohesion is lost in the process. In this sense, progress and change are inextricably linked in an ever-shifting state and narrow line to walk in terms of business management.

Introduction

Scope
Key findings
Inflation surge view: Reporting in this briefing
A disrupted world
Smart disruption: Eroding ‘silo’ mindsets and testing barriers between stakeholders
New business models: Changing technology, structure and metrics
New business models: Motivation for change

Examining New Business Models

New Business Models in Home and Technology Industries
Exploring new business models
New business models in-depth
E-commerce boom
E-commerce boom in numbers
For a segment of the population, no amount of enticement will bring them back into shops
Inflation surge view: E-commerce
Modularity
Modularity: ‘Just in time’ all washed up?
Inflation surge view: Modularity
Circularity: Ushering in regenerative business models
Circularity in numbers
Inflation surge view: Circularity
Changing face of ownership
Changing face of ownership in numbers
Inflation surge view: Changing face of ownership
On-demand and beyond
On-demand and beyond: Immediacy
Inflation surge view: On-demand and beyond
Consumer systems
Consumer systems: Maturing systems for fabric and food
Inflation surge view: Consumer systems
Evolution of structure
Evolution of structure: Haier an example of flattening structure
Inflation surge view: Evolution of structure
Change and cohesion: Red queen gambit
Change and cohesion: The Goldilocks dilemma
Inflation surge view: Change and cohesion
New business models in focus

Meeting Consumer Needs

Companies are meeting the needs of consumers using various strategies
Smart integrated solutions: Candy/Haier WashPass
Smart integrated solutions: Henkel Somat Smart
Smart integrated solutions : Gridserve
Embracing e-commerce: Qudini
Embracing e-commerce: Castlery
Embracing e-commerce: Currys
Embracing e-commerce: Green Link
Immediacy: Getir
Immediacy: Currys
Immediacy: Moodo
Access over ownership: BSH
Access over ownership: Bundles
Access over ownership: HACEB
Access over ownership: West Elm Home Goods
Updating and repairability : LG ThinQ
Updating and repairability : BT Ventures
Updating and repairability : Grepow
Circularity: Faraday ReLib
Circularity: IKEA Circular Hubs
Circularity: Unilever

Conclusion

New business models
Key industry takeaways
Challenges to overcome
Become tomorrow’s next leader

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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