The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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As part of the 2016 edition of Euromonitor International’s Consumer Foodservice data, analysts in 54 countries were asked to submit the most interesting and most relevant new foodservice concepts in their market. The results made it clear that while foodservice is more global than ever, consumers are actually demanding more from local concepts and cuisines. Global health trends have driven demand for formats, such as food halls, that emphasise healthier, more localised offerings.
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The highly adaptable food hall format allows restauranteurs to experiment with multiple concepts and appeal to consumers on variety and an atmosphere that enhances the entire foodservice experience, rather than appealing on good food alone. With a food hall, operators are able to brand an entire space, as opposed to a single outlet or concept, offering maximum appeal to a broader set of consumers. The increased prevalence of food halls across markets in 2015 is evidence of how important the “experience” is to consumers.
As consumers in developed markets look to lead healthier lifestyles, naturally they have come to expect more from the food they consume when dining out, increasingly demanding healthier menu offerings and new health-orientated foodservice concepts. These same health trends common to developed markets have become more pervasive in emerging markets, emblematic of a truly global trend. New health-orientated chains have sprouted in emerging markets in 2015, and are evolving in developed markets.
Complementing this global interest in healthier eating is a growing desire for new flavours and ingredients. Restauranteurs are finding space to experiment with new concepts, grabbing the attention of younger generations of consumers with new, healthier takes on traditional local cuisine through high quality sourcing, highlighting local flavours that increase the value of the dining experience. As health trends become more global, consumers are actually looking more inward, inspiring a new set of local concepts.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.