New Concepts in Consumer Foodservice: Technology and the Future of Dining

Use-case one convenience

Consumers are busier, more connected than ever, and often need quick and easy ways to get a meal. Consumers need options, but the burden of innovation does not rest solely on restaurant operators. Tech-first third-party operators are more important than ever for reimagining what convenient dining looks like.

Use-case two engagement

Technology is allowing restaurants to encourage more regular contact with their customers, and regular contact is important for standing out. Mobile technology has opened the door to an entirely new world of options in which the restaurant can engage the consumer in a deeper, more meaningful way more regularly.

Use-case three experience

Technology can be fun and exciting for consumers and some restaurants are looking to technology to create entirely new experiences that would never have been possible were it not for the technology the experience relies on. Virtual restaurants and other digitally native restaurant concepts are coming.

The opportunity lies in occasions

The lines between format types are blurring because of technology. Fast food and fast casual are nearly one in the same, “fine-casual” is growing and delivery is available everywhere. The opportunity lies not in the format type, but in the occasion –social occasions, remote work occasions, meals at midnight occasions –what the consumer needs from a meal in the moment.

Tech must-have or gimmick?

Technology will be an unavoidable part of the dining experience, whether the restaurant relies on technology to function, or whether it is a more complimentary part of the experience, crucial for discovery, engagement, or ordering. The key will be to match the right tech to the right occasion, and using tech to create the right experience for the target consumer.