New Concepts in Fashion Retailing

Sportswear giants take the lead in experiential retailing

Retailtainment is becoming increasingly important as retailers aim to attract consumers into stores. Providing a fun and engaging experience is key but many are exploring concepts that also promote products and educate consumers. Sportswear is so far leading the way with features such as in-store basketball courts and treadmills to not only try but test products on offer.

Experience and efficiency in store aided by technology

Incorporating technology in stores has previously been used to promote a wider product offering, however, retailers are increasingly looking towards concepts such as smart changing rooms and virtual fitting to create a unique and efficient shopping journey.

Home comforts encourage browsing time

Store interiors are increasingly reflecting homely styles, while high-profile companies such as Burberry and Ralph Lauren stage food experiences, creating a relaxed atmosphere and encouraging longer browsing time.

Minimising effort and personalisation go hand-in-hand

With an overwhelming amount of product available online, digital retailers are exploring innovative ways to both minimise the effort required to shop online and provide a personalised experience that generates consumer loyalty.

Apps encourage engagement

As mobile bridges the gap between online and offline, apps are evolving from another transactional channel to brand-building platforms that encourage consumer engagement and provides a direct connection to a target audience.

Stores without stock gain in popularity as digital players enter the physical realm

Despite the exponential growth of online, stores are retaining their importance, illustrated by the flurry of digital retailers launching stores to showcase their product, gain brand awareness, provide quality service and an immersive brand experience that unifies online and offline in one place.