The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2017
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This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to attract consumers’ attention. Furthermore, digital retailers are venturing into the physical realm in an effort to unify online and offline, as seamless transition across multiple channels and devices becomes the holy grail of fashion retailing.
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Retailtainment is becoming increasingly important as retailers aim to attract consumers into stores. Providing a fun and engaging experience is key but many are exploring concepts that also promote products and educate consumers. Sportswear is so far leading the way with features such as in-store basketball courts and treadmills to not only try but test products on offer.
Incorporating technology in stores has previously been used to promote a wider product offering, however, retailers are increasingly looking towards concepts such as smart changing rooms and virtual fitting to create a unique and efficient shopping journey.
Store interiors are increasingly reflecting homely styles, while high-profile companies such as Burberry and Ralph Lauren stage food experiences, creating a relaxed atmosphere and encouraging longer browsing time.
With an overwhelming amount of product available online, digital retailers are exploring innovative ways to both minimise the effort required to shop online and provide a personalised experience that generates consumer loyalty.
As mobile bridges the gap between online and offline, apps are evolving from another transactional channel to brand-building platforms that encourage consumer engagement and provides a direct connection to a target audience.
Despite the exponential growth of online, stores are retaining their importance, illustrated by the flurry of digital retailers launching stores to showcase their product, gain brand awareness, provide quality service and an immersive brand experience that unifies online and offline in one place.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.