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Strategy Briefing

New Concepts in Fashion Retailing

37 pages, May 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to attract consumers’ attention. Furthermore, digital retailers are venturing into the physical realm in an effort to unify online and offline, as seamless transition across multiple channels and devices becomes the holy grail of fashion retailing.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sportswear giants take the lead in experiential retailing

Retailtainment is becoming increasingly important as retailers aim to attract consumers into stores. Providing a fun and engaging experience is key but many are exploring concepts that also promote products and educate consumers. Sportswear is so far leading the way with features such as in-store basketball courts and treadmills to not only try but test products on offer.

Experience and efficiency in store aided by technology

Incorporating technology in stores has previously been used to promote a wider product offering, however, retailers are increasingly looking towards concepts such as smart changing rooms and virtual fitting to create a unique and efficient shopping journey.

Home comforts encourage browsing time

Store interiors are increasingly reflecting homely styles, while high-profile companies such as Burberry and Ralph Lauren stage food experiences, creating a relaxed atmosphere and encouraging longer browsing time.

Minimising effort and personalisation go hand-in-hand

With an overwhelming amount of product available online, digital retailers are exploring innovative ways to both minimise the effort required to shop online and provide a personalised experience that generates consumer loyalty.

Apps encourage engagement

As mobile bridges the gap between online and offline, apps are evolving from another transactional channel to brand-building platforms that encourage consumer engagement and provides a direct connection to a target audience.

Stores without stock gain in popularity as digital players enter the physical realm

Despite the exponential growth of online, stores are retaining their importance, illustrated by the flurry of digital retailers launching stores to showcase their product, gain brand awareness, provide quality service and an immersive brand experience that unifies online and offline in one place.

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Introduction

Scope

Focus areas for fashion retailing

Key findings

Experiential Shopping in Sportswear

Sportswear brings innovation into the store

adidas makes strides with Runbase (Germany)

Immersive experience at Nike (US)

Minimalistic approach in Juice (Norway)

Introducing Digital Capabilities to Store

Leveraging digital in store for an efficient experience

Changing rooms get smart at Zara (Spain)

Virtual fitting becomes a reality at Van Heusen (India)

Suit Co gets bespoke (Japan)

Virtual experiences at Tommy Hilfiger (Russia)

Home Interiors and Fashion Plus Food

Retailtainment incorporates home comforts

Cosy settings at FruFru and Kleiderzimmer (Venezuela, Austria)

Topshop and Topman engage in food experience (Australia)

Burberry becomes a destination with Thomas’s Café (UK)

Minimising Effort and Personalising the Process

Singular item transitions into capsule collections

Outfit building at Kapsula (Ukraine)

Fashion at the push of a button with Modomoto (Germany)

Stylists on demand at Klothed and La Touffe (Canada, Sweden)

Tailoring for all with Alphaiate (Portugal)

Applications Lead to Direct Connections

Bridging the gap between online and offline

Fitness support and athletic apparel with Under Armour (US)

Inspiration trumps transactions with Levi’s app (Thailand)

Tmall incorporates magic into its app (China)

Phygital Evolution in Guideshops

Are stores with no stock the future?

Strategic showrooms at Reformation (US)

Physical presence for Answer.com and Grana (Poland, Hong Kong)

Seamless transitions across one shopping journey

Why buy this report?

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Megatrends

Strategy Briefing

New Concepts in Fashion Retailing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sportswear giants take the lead in experiential retailing

Experience and efficiency in store aided by technology

Home comforts encourage browsing time

Minimising effort and personalisation go hand-in-hand

Apps encourage engagement

Stores without stock gain in popularity as digital players enter the physical realm

Want to find out more about this report?

Table of Contents

Introduction

Scope

Focus areas for fashion retailing

Key findings

Experiential Shopping in Sportswear

Sportswear brings innovation into the store

adidas makes strides with Runbase (Germany)

Immersive experience at Nike (US)

Minimalistic approach in Juice (Norway)

Introducing Digital Capabilities to Store

Leveraging digital in store for an efficient experience

Changing rooms get smart at Zara (Spain)

Virtual fitting becomes a reality at Van Heusen (India)

Suit Co gets bespoke (Japan)

Virtual experiences at Tommy Hilfiger (Russia)

Home Interiors and Fashion Plus Food

Retailtainment incorporates home comforts

Cosy settings at FruFru and Kleiderzimmer (Venezuela, Austria)

Topshop and Topman engage in food experience (Australia)

Burberry becomes a destination with Thomas’s Café (UK)

Minimising Effort and Personalising the Process

Singular item transitions into capsule collections

Outfit building at Kapsula (Ukraine)

Fashion at the push of a button with Modomoto (Germany)

Stylists on demand at Klothed and La Touffe (Canada, Sweden)

Tailoring for all with Alphaiate (Portugal)

Applications Lead to Direct Connections

Bridging the gap between online and offline

Fitness support and athletic apparel with Under Armour (US)

Inspiration trumps transactions with Levi’s app (Thailand)

Tmall incorporates magic into its app (China)

Phygital Evolution in Guideshops

Are stores with no stock the future?

Strategic showrooms at Reformation (US)

Physical presence for Answer.com and Grana (Poland, Hong Kong)

Seamless transitions across one shopping journey

Why buy this report?

Want to find out more about this report?

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