New Concepts in Retailing: Non-grocery Channels

March 2020

Retailers constantly experiment with new concepts and formats. Though some of these experiments will fail, others will help lay the groundwork for the future of the industry. For this reason, Euromonitor International profiles the most innovative new concepts in retailing each year. These profiles focus on those that showed the most creativity in four retail channels: grocery, non-grocery, non-store and digital. This report focuses on 2019’s most innovative new concepts in non-grocery retail.

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Key Findings

E-retailers expanding offline combine the best of the physical and digital spaces

E-retailers are among the most innovative players across the entire retailing industry. Aiming to foresee consumers’ changing habits, these operators leverage technology to speed up digital transformation and fully redefine the shopping journey, as well upgrading omnichannel possibilities.

Responsible retailers are embracing inclusivity by reaching out to marginalised groups of customers

Active measures towards acceptance and inclusiveness support the most vulnerable individuals in local communities. Among the operational benefits for retailers are strong customer loyalty and an enlarged customer base, both of which help to boost sales growth.

Innovation in business models brings increased convenience and competitiveness

With high penetration of online sales, store-based specialist retailers need to react. One way to do so is by embracing the convenience of online sales in different ways. This could mean, for example, providing a self-service, unattended shopping experience, or offering home delivery with a touch of innovation.


Why read this report?

E-Retailers Accelerate Digital Transformation

Example: Bonprix’s high-tech shopping experience (Germany)
Example: The Fitting Room, an offline-online store hybrid (Sweden)

Responsible Retailing By Being Inclusive

Example: Sunway Putra Mall, autism-friendly shopping (Malaysia)
Example: M&S commits to being the most accessible retailer (UK)

Innovation to Increase Convenience

Example: Nowpet – completely automatic pet supplies store (Israel)
Example: cross-industries collaboration for pet owners (Finland)


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