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Strategy Briefing

New Consumer Values Foster Disruptive and Novel Concepts in Beauty

24 pages, May 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences. With consumers adopting more mindful consumption patterns, as well as seeking further transparency and meaningful stories behind brands, quality credentials by both disruptive and established brands seek to align with those core values at all price points to stay relevant.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

New consumer values: expanding the business opportunity

Rapidly-evolving consumer attitudes stemming from evolution in technology, more responsible consumption and healthier lifestyles require reassessment of brand identity and quick adjustments to new preferences.

Disruptive models benefit

Disruptive models benefit from speedier access, shorter production cycles and compelling direct-to-consumer engagement, while established brands find new inspiration for bringing novel concepts and relevance to a widening consumer base.

opportunities to premiumise

A more meaningful consumerism that places greater value on high quality and engagement, as well as story-driven product creation generates opportunities to premiumise at all market levels and all price tiers.

The search for simplicity

Inclusivity, purpose and transparency become the norm rather than an optional differentiator, while the search for simplicity fosters innovation around minimalist concepts in terms of packaging, pricing and product composition.

consumers to influence product creation

With strong importance placed on personal branding and community sharing, particularly among the young, providing online or offline social platforms that allow consumers to influence product creation and facilitate brand conversations will be a key competitor advantage.

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Introduction

Scope

Beauty industry dynamics provide thriving environment for all

Meaningful Consumerism

A rapidly changing consumer environment requires change

Meet the ‘post’ consumer: more intelligent consumption

Self expression through consumption

New Consumer Values and Brand Responses

Core pillars re-defining consumer expectations and desire to experiment

Search for simplicity fosters a new minimalist approach

Simplicity: disruptive and novel brand concepts

Transparency amplifies brand stories, trust becomes precious commodity

Transparency: disruptive and novel brand concepts

Purpose: going beyond compliance

Purpose: disruptive and novel brand concepts

Experience: story and engagement drive purchasing motivations

Experience: disruptive and novel brand concepts

Empowerment as means to personalisation

Empowerment: disruptive and novel brand concepts

Helping consumers achieve their health and wellbeing goals

Holistic wellbeing: disruptive and novel brand concepts

Key Learnings

New consumer values: expanding the business opportunity

Why buy this report?

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Megatrends

Strategy Briefing

New Consumer Values Foster Disruptive and Novel Concepts in Beauty

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

New consumer values: expanding the business opportunity

Disruptive models benefit

opportunities to premiumise

The search for simplicity

consumers to influence product creation

Want to find out more about this report?

Table of Contents

Introduction

Scope

Beauty industry dynamics provide thriving environment for all

Meaningful Consumerism

A rapidly changing consumer environment requires change

Meet the ‘post’ consumer: more intelligent consumption

Self expression through consumption

New Consumer Values and Brand Responses

Core pillars re-defining consumer expectations and desire to experiment

Search for simplicity fosters a new minimalist approach

Simplicity: disruptive and novel brand concepts

Transparency amplifies brand stories, trust becomes precious commodity

Transparency: disruptive and novel brand concepts

Purpose: going beyond compliance

Purpose: disruptive and novel brand concepts

Experience: story and engagement drive purchasing motivations

Experience: disruptive and novel brand concepts

Empowerment as means to personalisation

Empowerment: disruptive and novel brand concepts

Helping consumers achieve their health and wellbeing goals

Holistic wellbeing: disruptive and novel brand concepts

Key Learnings

New consumer values: expanding the business opportunity

Why buy this report?

Want to find out more about this report?

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