New Consumer Values Foster Disruptive and Novel Concepts in Beauty

New consumer values: expanding the business opportunity

Rapidly-evolving consumer attitudes stemming from evolution in technology, more responsible consumption and healthier lifestyles require reassessment of brand identity and quick adjustments to new preferences.

Disruptive models benefit

Disruptive models benefit from speedier access, shorter production cycles and compelling direct-to-consumer engagement, while established brands find new inspiration for bringing novel concepts and relevance to a widening consumer base.

opportunities to premiumise

A more meaningful consumerism that places greater value on high quality and engagement, as well as story-driven product creation generates opportunities to premiumise at all market levels and all price tiers.

The search for simplicity

Inclusivity, purpose and transparency become the norm rather than an optional differentiator, while the search for simplicity fosters innovation around minimalist concepts in terms of packaging, pricing and product composition.

consumers to influence product creation

With strong importance placed on personal branding and community sharing, particularly among the young, providing online or offline social platforms that allow consumers to influence product creation and facilitate brand conversations will be a key competitor advantage.