The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2018
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The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences. With consumers adopting more mindful consumption patterns, as well as seeking further transparency and meaningful stories behind brands, quality credentials by both disruptive and established brands seek to align with those core values at all price points to stay relevant.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Rapidly-evolving consumer attitudes stemming from evolution in technology, more responsible consumption and healthier lifestyles require reassessment of brand identity and quick adjustments to new preferences.
Disruptive models benefit from speedier access, shorter production cycles and compelling direct-to-consumer engagement, while established brands find new inspiration for bringing novel concepts and relevance to a widening consumer base.
A more meaningful consumerism that places greater value on high quality and engagement, as well as story-driven product creation generates opportunities to premiumise at all market levels and all price tiers.
Inclusivity, purpose and transparency become the norm rather than an optional differentiator, while the search for simplicity fosters innovation around minimalist concepts in terms of packaging, pricing and product composition.
With strong importance placed on personal branding and community sharing, particularly among the young, providing online or offline social platforms that allow consumers to influence product creation and facilitate brand conversations will be a key competitor advantage.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.