Strategy Briefing

New Frontiers: Strategy Briefing on the Next Eight Emerging Economies

Jan 2010

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The global downturn has widened the economic spotlight beyond the BRICs and this Strategy Briefing looks at the ‘next eight’ markets – Argentina, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea and Turkey. Within the countries, gaps between rich and poor; old and young; urban and rural are increasing. This report provides a snapshot of the common themes across markets as well as the economic, demographic and marketing differences and drivers of change.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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New Frontiers: Strategy Briefing on the Next Eight Emerging Economies

EXECUTIVE SUMMARY

Overview

Summary 1 Opportunities and Threats

Introduction

Chart 1 The New Frontier Markets
Table 1 Overview of GDP and Population 2008
The rise of the G20

Global Snapshot

Chart 2 G20: GDP (2008 US$ billion)
Chart 3 G20: GDP at Purchasing Power Parity (PPP) 2008 (US$ trillion)
Chart 4 G20: GDP per Household (2008 US$’000)
The crash (or not)
Table 2 G20: GDP Growth 2007-2011 (% growth)
The rise of the developing economies
The market opportunity
Chart 5 New Frontier Markets: Consumer Expenditure as a % of GDP (2008)
Spending priorities
Chart 6 New Frontier Markets: Share of Consumer Expenditure 2008 (%)
Summary 2 Common Themes Uniting New Frontier Markets
Increasing gap between rich and poor
Chart 7 New Frontier Markets: Gini Index (2008)
Chart 8 New Frontier Markets: Savings Ratio 2008 (% Income Saved)
Urbanisation – gap between city and country
Chart 9 New Frontier Markets: Urban and Rural Population (%) 2008
Table 3 New Frontier Markets: Trends in Urbanisation 1980-2020
Emerging middle class in emerging markets
Table 4 New Frontier Markets: Household Average Annual Income by Decile 2008
The global and local middle classes
Table 5 New Frontier Markets: % of the Population by Personal Income Band 2008
The first global generation – the impact of the Millennials
Delaying commitment for career
Chart 10 New Frontier Markets: % of the Population Aged Under 25 Years 2008
Youth unemployment
Table 6 New Frontier Markets: Youth Unemployment (% Unemployed by Age Group) 2008

NEW FRONTIER MARKET SNAPSHOTS

Argentina

Political/economic context
Table 7 Argentina: Economic Indicators 2004-2008
Social/demographic context
Chart 11 Argentina: Demographic Profile 2008
Daily life
Chart 12 Argentina: Household Structure and Ownership of Durables 2008
Consumption infrastructure
Chart 13 Argentina: Grocery Retailers – % Share of Total Grocery Spending 2008
Consumer spending
Chart 14 Argentina: Spending by Category – Trend (2004-2008 % CAGR) and Recessionary Impact (2007-2008 and 2008-2009) (%)

Indonesia

Political/economic context
Table 8 Indonesia: Economic Indicators 2004-2008
Social/demographic context
Chart 15 Indonesia: Demographic Profile 2008
Daily life
A degree is no guarantee of employment
Chart 16 Indonesia: Household Structure and Ownership of Durables 2008
Consumption infrastructure
Chart 17 Indonesia: Grocery Retailers – % Share of Total Grocery Spending 2008
Consumer spending
Chart 18 Indonesia: Spending by Category – Trend (% CAGR 2004-2008 ) and Recessionary Impact (2007-2008 and 2008-2009) (%)

Mexico

Political/economic context
Table 9 Mexico: Economic Indicators 2004-2008
Social/demographic context
Chart 19 Mexico: Demographic Profile 2008
Daily life
Upgraded lifestyles
Chart 20 Mexico: Household Structure and Ownership of Durables 2008
Techno transformation
Consumption infrastructure
Chart 21 Mexico: Grocery Retailers – % Share of Total Grocery Spending 2008
On-line shopping does not deliver sociability
Consumer spending
Chart 22 Mexico: Spending by Category – Trend (% CAGR 2004-2008) and Recessionary Impact (2007-2008 and 2008-2009) (%)

Poland

Political/economic context
Table 10 Poland: Economic Indicators 2004-2008
Social/demographic context
Chart 23 Poland: Demographic Profile 2008
Daily life
Chart 24 Poland: Household Structure and Ownership of Durables 2008
Consumption infrastructure
Chart 25 Poland: Grocery Retailers – % Share of Total Grocery Spending 2008
Consumer spending
Chart 26 Poland: Spending by Category – Trend (% CAGR 2004-2008) and Recessionary Impact (2007-2008 and 2008-2009) (%)

Saudi Arabia

Political/economic context
Table 11 Saudi Arabia: Economic Indicators 2004-2008
Social/demographic context
Chart 27 Saudi Arabia: Demographic Profile 2008
Miss Beautiful Morals
Daily life
Chart 28 Saudi Arabia: Household Structure and Ownership of Durables 2008
The battle for health
Consumption infrastructure
Chart 29 Saudi Arabia: Grocery Retailers – % Share of Total Grocery Spending 2008
Consumer spending
Chart 30 Saudi Arabia: Spending by Category – Trend (% CAGR 2004-2008) and Recessionary Impact (2007-2008 and 2008-2009) (%)

South Africa

Political/economic context
HIV/AIDS continues to hit life expectancy
Table 12 South Africa: Economic Indicators 2004-2008
Social/demographic context
Poverty plus aspiration equals urbanisation
Chart 31 South Africa: Demographic Profile 2008
Daily life
Chart 32 South Africa: Household Structure and Ownership of Durables 2008
Mobile phones in more households than colour TV
Consumption infrastructure
Chart 33 South Africa: Grocery Retailers – % Share of Total Grocery Spending 2008
e-B2B
Consumer spending
Chart 34 South Africa: Spending by Category – Trend (% CAGR 2004-2008) and Recessionary Impact (2007-2008 and 2008-2009) (%)

South Korea

Political/economic context
Table 13 South Korea: Economic Indicators 2004-2008
Social/demographic context
Chart 35 South Korea: Demographic Profile 2008
An extra day to play
Daily life
Chart 36 South Korea: Household Structure and Ownership of Durables 2008
“Generation one metre”
Consumption infrastructure
Chart 37 South Korea: Grocery Retailers – % Share of Total Grocery Spending 2008
Luxury still appeals
Consumer spending
Chart 38 South Korea: Spending by Category – Trend (% CAGR 2004-2008) and Recessionary Impact (2007-2008 and 2008-2009) (%)

Turkey

Political/economic context
Table 14 Turkey: Economic Indicators 2004-2008
Falling FDI
Social/demographic context
Chart 39 Turkey: Demographic Profile 2008
Daily life
Chart 40 Turkey: Household Structure and Ownership of Durables 2008
Changing coffeehouse culture
Consumption infrastructure
Chart 41 Turkey: Grocery Retailers – % Share of Total Grocery Spending 2008
Consumer spending
Chart 42 Turkey: Spending by Category – Trend (% CAGR 2004-2008) and Recessionary Impact (2007-2008 and 2008-2009) (%)

Future Outlook

Key drivers of change
Table 15 New Frontier Markets: GDP Growth Rates 2009-2013
Rising “South-South” investment
Table 16 New Frontier Markets: Unemployment Rates 2009-2013
Table 17 New Frontier Markets: Inflation Rates 2009-2013
Table 18 New Frontier Markets: Consumer Expenditure – Year-on-Year Growth 2008-2013
Jobless economies

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Strategy Briefing

New Frontiers: Strategy Briefing on the Next Eight Emerging Economies

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About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

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Table of Contents

New Frontiers: Strategy Briefing on the Next Eight Emerging Economies

EXECUTIVE SUMMARY

Overview

Introduction

Global Snapshot

NEW FRONTIER MARKET SNAPSHOTS

Argentina

Indonesia

Mexico

Poland

Saudi Arabia

South Africa

South Korea

Turkey

Future Outlook

Why buy this report?

Want to find out more about this report?

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Recently Viewed

Megatrends

Strategy Briefing

New Frontiers: Strategy Briefing on the Next Eight Emerging Economies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

New Frontiers: Strategy Briefing on the Next Eight Emerging Economies

EXECUTIVE SUMMARY

Overview

Introduction

Global Snapshot

NEW FRONTIER MARKET SNAPSHOTS

Argentina

Indonesia

Mexico

Poland

Saudi Arabia

South Africa

South Korea

Turkey

Future Outlook

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers