Packaging growth stimulated by innovation
Despite a challenging market, developments in both beauty and home care packaging produced steady year-on-year growth in 2013; beauty packaging was especially resilient with emerging markets underpinning growth.
Delivering more than the product
The role of packaging in beauty and home care markets has become increasingly important; delivering added benefits in terms of value, functionality and visual appeal.
Value continues to be central to purchasing decisions
Weak economic conditions were a catalyst for value for money packaging. This continues to be relevant to consumers’ needs being met through size, format and reductions in waste.
Big and small can be winners
Value is not always about bigger packs; optimum size varying globally, with a careful balance required between price point, convenience and portability. Small packs are especially key as an entry point for low-income consumers.
Pouches offer a winning formula
Pouches have become increasingly popular as they address green issues for both manufacturers as well as consumers offering lighter weight formats which are both cheaper and cost effective to transport.
Green credentials are a win win
Concern for the environment is proving to be a win win, with saving money and the environment characterised by a shift towards lighter materials, recyclable packs, refill packs, concentrated (and therefore smaller) formats.
The best is yet to come?
Innovation is alive and well and there is a constant stream of new packaging ideas with added functionality, e.g. triggers on aerosols etc. As well as different combinations of closures and packs; many offering potential cost savings.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Beauty and Home Care Packaging
Beauty and home care manages steady progress despite economy
Rigid and flexible plastic are both volume drivers
Cost and image make PET most dynamic pack type
BRIC markets drive beauty and home care packaging growth in 2013
Oral care widens its appeal
Four themes driving pack innovation
Delivering Value for Money
Value trend is here to stay
Value for money in beauty delivers growth in big and small
Value driving developing markets’ demand for plastic pouches
Oral care looks set to get bigger
Packaging that helps deliver multi-functional product
Single sachet meets need for affordability in Indian hair care market
Success of cheaper formats alters packaging demand
How big is best for laundry detergent?
Frequent use makes larger packs convenient
Packaging innovation that boosts functionality
Developed markets need innovative packaging strategies
Innovation drives growth in a shrinking US market – PET a winner
Stand-up pouches stand out in Western Europe laundry care
Flexible packaging has multiple benefits including convenience
Squeezable tubes offer on-the-go application in skin care
Pump action delivering benefits in bath and shower
North America sees resealability grow rapidly in home care
Ageing population encourages functional packaging
New closure innovation adds functionality
Boosting Shelf Presence
Presentation is key in a competitive market: Shouting from the shelf
PET transparency aids home care value and product selection
Premium image important in emerging markets beauty packaging
Good growth for glass in skin care, spearheaded by Asia
Innovations designed for visual appeal
Celebrity status demands creativity in packaging design
A selection of some novelty packs with specific consumer targets
Offering an Eco Factor
Eco factors driving changes in beauty and home care packaging
Eco a “win win ” for manufacturers
Pack recycling is becoming a demanding habit
Refills and refillable packs are seen as environmentally friendly
Laundry pouches deliver eco credentials on a number of fronts
Other packaging solutions to reduce source material use
Bigger not always better in the battle for eco credentials
Eco prospects, a shaper of future developments
Not simply eco, more to come as packaging works harder