New Product Development Trends in Consumer Health 2013

Competitive pressures highlight importance of innovation

Amid tighter economic conditions and the expansion of established players into additional categories and geographic markets, manufacturers are turning to new formulations, delivery mechanisms and other product characteristics to attract buyers.

Consumer lifestyles have strong influence on new product offerings

Individuals are seeking consumer health options to help them manage more hectic schedules, and producers are responding with energy and calming products, convenient delivery formats and packaging, and treatments to alleviate the side effects of faster paced lifestyles.

Regional new product development blends global trends with unique local preferences

Lifestyle-based items, economy brands and public health-driven treatments are common in many countries, while herbal/traditional ingredients are particularly popular in emerging markets. More developed countries are exploring new twists on mature categories.

Demographics present opportunities for category innovation

On-the-go and portable products are appearing in multiple categories. Producers are also positioning products for the individual needs of distinctive groups, such as the elderly, women, or school-bound children.

Increasingly sophisticated consumers demand greater originality in innovation

People appreciate products that smoothly integrate into their lives and are looking for ever more creative and tailored solutions for their specific health needs. Convenient formats, multipurpose formulas and more palatable choices are gaining interest among discerning consumers.

Companies have ample inspiration for new products

Superficial product changes are not enough to affect buying behaviour substantially. Regulatory changes, demographic shifts and other factors can all provide a basis for innovation.

What this report includes

• Up-to-the minute analysis of the latest trends in the industry
• New product development, forecasts and other themes
• Unique graphics and illustrated case studies
• Most recent brand and company news
• New insight into the size and shape of the market

Why buy this report

• Clear, concise powerpoint format makes it easy to digest
• Leading industry opinion keeps you abreast of latest news and trends
• Forward-looking outlook on a category, market or issue affecting the industry
• Latest five year forecasts assess how the market is predicted to develop
• Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
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