The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2013
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Consumer health innovation is thriving, as manufacturers introduce creative new formulations, delivery formats and positionings to help people manage their unique health needs more effectively. Consumers’ busy lifestyles are driving the popularity of energy and calming products, as well as on-the-go delivery mechanisms. Economic uncertainty is creating more demand for cheaper options, while preventive treatments are addressing critical public health issues.
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Amid tighter economic conditions and the expansion of established players into additional categories and geographic markets, manufacturers are turning to new formulations, delivery mechanisms and other product characteristics to attract buyers.
Individuals are seeking consumer health options to help them manage more hectic schedules, and producers are responding with energy and calming products, convenient delivery formats and packaging, and treatments to alleviate the side effects of faster paced lifestyles.
Lifestyle-based items, economy brands and public health-driven treatments are common in many countries, while herbal/traditional ingredients are particularly popular in emerging markets. More developed countries are exploring new twists on mature categories.
On-the-go and portable products are appearing in multiple categories. Producers are also positioning products for the individual needs of distinctive groups, such as the elderly, women, or school-bound children.
People appreciate products that smoothly integrate into their lives and are looking for ever more creative and tailored solutions for their specific health needs. Convenient formats, multipurpose formulas and more palatable choices are gaining interest among discerning consumers.
Superficial product changes are not enough to affect buying behaviour substantially. Regulatory changes, demographic shifts and other factors can all provide a basis for innovation.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.