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Strategy Briefing

New Product Development Trends in Consumer Health 2013

51 pages, Apr 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health innovation is thriving, as manufacturers introduce creative new formulations, delivery formats and positionings to help people manage their unique health needs more effectively. Consumers’ busy lifestyles are driving the popularity of energy and calming products, as well as on-the-go delivery mechanisms. Economic uncertainty is creating more demand for cheaper options, while preventive treatments are addressing critical public health issues.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Competitive pressures highlight importance of innovation

Amid tighter economic conditions and the expansion of established players into additional categories and geographic markets, manufacturers are turning to new formulations, delivery mechanisms and other product characteristics to attract buyers.

Consumer lifestyles have strong influence on new product offerings

Individuals are seeking consumer health options to help them manage more hectic schedules, and producers are responding with energy and calming products, convenient delivery formats and packaging, and treatments to alleviate the side effects of faster paced lifestyles.

Regional new product development blends global trends with unique local preferences

Lifestyle-based items, economy brands and public health-driven treatments are common in many countries, while herbal/traditional ingredients are particularly popular in emerging markets. More developed countries are exploring new twists on mature categories.

Demographics present opportunities for category innovation

On-the-go and portable products are appearing in multiple categories. Producers are also positioning products for the individual needs of distinctive groups, such as the elderly, women, or school-bound children.

Increasingly sophisticated consumers demand greater originality in innovation

People appreciate products that smoothly integrate into their lives and are looking for ever more creative and tailored solutions for their specific health needs. Convenient formats, multipurpose formulas and more palatable choices are gaining interest among discerning consumers.

Companies have ample inspiration for new products

Superficial product changes are not enough to affect buying behaviour substantially. Regulatory changes, demographic shifts and other factors can all provide a basis for innovation.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Key findings

Global Innovation Trends

Consumer health in 2012

Sources of innovation

Alleviating the effects of unhealthy behaviour

Facilitating busy lifestyles

Making self-care more convenient

Harnessing the popularity of beverage formats

Adding fun to adult treatments

Increasing products’ economic appeal

Preventing or treating chronic conditions

Regional Innovation Review

Factors influencing regional innovation

Asia Pacific trends

More Asia Pacific trends

New products in Asia Pacific

Australasia trends

More Australasia trends

New products in Australasia

Eastern Europe trends

More Eastern Europe trends

New products in Eastern Europe

Latin America trends

More Latin America trends

New products in Latin America

Middle East and Africa trends

More Middle East and Africa trends

New products in Middle East and Africa

North America trends

More North America trends

New products in North America

Western Europe trends

More Western Europe trends

New products in Western Europe

Category New product Development

Innovations in analgesics

Innovations in digestive remedies

Innovations in cough, cold and allergy (hay fever) remedies

Innovations in paediatric products

Innovations in vitamins and dietary supplements

Innovations in weight management

Novel Products in the Future

Innovation prospects by category

Emerging delivery trends

Demographic and other influences on future innovation

Report Definitions

Data parameters and report definitions (1)

Report definitions (2)

Report definitions (3)

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

New Product Development Trends in Consumer Health 2013

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Competitive pressures highlight importance of innovation

Consumer lifestyles have strong influence on new product offerings

Regional new product development blends global trends with unique local preferences

Demographics present opportunities for category innovation

Increasingly sophisticated consumers demand greater originality in innovation

Companies have ample inspiration for new products

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Innovation Trends

Consumer health in 2012

Sources of innovation

Alleviating the effects of unhealthy behaviour

Facilitating busy lifestyles

Making self-care more convenient

Harnessing the popularity of beverage formats

Adding fun to adult treatments

Increasing products’ economic appeal

Preventing or treating chronic conditions

Regional Innovation Review

Factors influencing regional innovation

Asia Pacific trends

More Asia Pacific trends

New products in Asia Pacific

Australasia trends

More Australasia trends

New products in Australasia

Eastern Europe trends

More Eastern Europe trends

New products in Eastern Europe

Latin America trends

More Latin America trends

New products in Latin America

Middle East and Africa trends

More Middle East and Africa trends

New products in Middle East and Africa

North America trends

More North America trends

New products in North America

Western Europe trends

More Western Europe trends

New products in Western Europe

Category New product Development

Innovations in analgesics

Innovations in digestive remedies

Innovations in cough, cold and allergy (hay fever) remedies

Innovations in paediatric products

Innovations in vitamins and dietary supplements

Innovations in weight management

Novel Products in the Future

Innovation prospects by category

Emerging delivery trends

Demographic and other influences on future innovation

Report Definitions

Data parameters and report definitions (1)

Report definitions (2)

Report definitions (3)

Why buy this report?

Want to find out more about this report?

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