Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

New Product Development Trends in Consumer Health

47 pages, Jan 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Within the overall robust consumer health industry, innovation takes many shapes. From the newer, more efficacious ingredients unlocked by Rx-to-OTC switches, to innovative formats that make product adherence less burdensome, to the adoption of formulation and diet trends that are reshaping global food and beverage consumption, there is no dearth of inspiration for successful new launches.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer health merits further investment

With retail value sales expected to grow by 3% annually to nearly one-quarter of a trillion us dollars, the consumer health industry remains a bright spot in a fast moving consumer goods landscape that has struggled for growth in the recent past.

Despite regional variances, some factors affect all product innovation

Though local considerations are critical in new product rollouts, some economic, demographic, regulatory or consumer factors, including incomes, health literacy, and traditions of use can cross borders and even be predominant across whole regions.

Prescription to over the counter (retail-to-otc) switches provide new avenues for development

Rx-to-otc switches have traditionally been a major catalyst of major consumer health growth. With growing pressure on national health systems, including the rising prevalence of serious, non-communicable diseases, a number of regulators are looking to shift burden of treating more basic ailments to consumers. This shift could be a major boon to the allergy care, digestive remedies, cough, cold and allergy and burgeoning sexual health categories.

Convenience and efficacy are stalwarts of consumer health new product development

While trends in ingredients and health concerns can wax and wane, particularly in the supplement categories, two areas of concern that have always been able to stoke consumers interest are more convenient and more efficacious products. Increasing consumer willingness to self-treat with otc options and invest in preventive care will keep those issues front-of-mind for the foreseeable future.

Novelty alone is not enough to drive long-term success

While novel formats and formulas may create buzz and entice consumer experimentation, long-term success of new launches will rest on the product’s ability to deliver real value to both consumer and producer. For consumers, enhanced efficacy or ease of use will only be able to demand so high a premium, while reduced margins may not prove a tenable cost for expanded market share and share of mind for producers –particularly publically traded companies facing stringent shareholder demands on profit.

The state of innovation in consumer health is strong

Companies from across the industry spectrum continue to introduce innovative and successful new products. From multinational pharmaceutical companies revitalising lagging otc categories with new switches to start-ups incorporating a new generations’ health and sustainability concerns into supplement launches, innovation in consumer health is alive and well.

Want to find out more about this report?

Request more information

Introduction and Market Overview

Scope

New product development drivers

Consumer health growth versus other consumer goods industries

Category performance

Regional performance

New Product Opportunities Through Switches

The 2015 global switch landscape

Recent switches help boost tired categories

Sexual health offers a new horizon in consumer health

Packaging and Formulation Trends

Smaller, more convenient pack sizes promote new usage

New delivery forms appeal to consumers and marketers alike

Paediatric products adopting more complex formulations

Consumers still seek faster-acting and longer-lasting formulas

New Products in OTC

Global OTC growth expected to recover through 2020

New products in cough, cold and allergy (hay fever) remedies

Global cough, cold and allergy sales through 2020

New products in analgesics

Global analgesics sales through 2020

New products in digestive remedies

Global digestive remedies sales through 2020

New products in dermatologicals

Global dermatologicals sales through 2020

New products in other OTC categories

New Products in Vitamin and Dietary Supplements

Further growth expected in global VDS through 2020

Product positioning as a window into innovation in VDS

Positioning highlight: Beauty

Positioning highlight: Sexual health

Herbal/traditional products appeal to desire for “natural”

Plant sources and category blurring

Targeting specific diets and dietary restrictions

Global vitamins and dietary supplements sales through 2020

New Products in Sports Nutrition and Weight Management

New products in weight management

Sports nutrition seeks to further segment the user base

Global weight management sales through 2020

Global sports nutrition sales through 2020

Conclusion

Key takeaways (1)

Key takeaways (2)

Category definitions

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

New Product Development Trends in Consumer Health

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer health merits further investment

Despite regional variances, some factors affect all product innovation

Prescription to over the counter (retail-to-otc) switches provide new avenues for development

Convenience and efficacy are stalwarts of consumer health new product development

Novelty alone is not enough to drive long-term success

The state of innovation in consumer health is strong

Want to find out more about this report?

Table of Contents

Introduction and Market Overview

Scope

New product development drivers

Consumer health growth versus other consumer goods industries

Category performance

Regional performance

New Product Opportunities Through Switches

The 2015 global switch landscape

Recent switches help boost tired categories

Sexual health offers a new horizon in consumer health

Packaging and Formulation Trends

Smaller, more convenient pack sizes promote new usage

New delivery forms appeal to consumers and marketers alike

Paediatric products adopting more complex formulations

Consumers still seek faster-acting and longer-lasting formulas

New Products in OTC

Global OTC growth expected to recover through 2020

New products in cough, cold and allergy (hay fever) remedies

Global cough, cold and allergy sales through 2020

New products in analgesics

Global analgesics sales through 2020

New products in digestive remedies

Global digestive remedies sales through 2020

New products in dermatologicals

Global dermatologicals sales through 2020

New products in other OTC categories

New Products in Vitamin and Dietary Supplements

Further growth expected in global VDS through 2020

Product positioning as a window into innovation in VDS

Positioning highlight: Beauty

Positioning highlight: Sexual health

Herbal/traditional products appeal to desire for “natural”

Plant sources and category blurring

Targeting specific diets and dietary restrictions

Global vitamins and dietary supplements sales through 2020

New Products in Sports Nutrition and Weight Management

New products in weight management

Sports nutrition seeks to further segment the user base

Global weight management sales through 2020

Global sports nutrition sales through 2020

Conclusion

Key takeaways (1)

Key takeaways (2)

Category definitions

Related content available in Passport

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports