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Strategy Briefing

New Product Developments in Alcoholic Drinks: Deciphering the Future of Drinking Through Innovation

Mar 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As Innovative developments adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic, intoxicating technologies, the rise of occasions, breaking the mould of traditionalist taboos and hybrid and cross pollination initiatives are identified as key trends shaping the alcoholic drinks industry’s future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The key themes impacting alcoholic drinks are relevant across categories

Innovative developments will adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic.

Intoxicating technologies

Rapid technological advancements, social media connectivity, digital worlds, radical maturation techniques, crowdfunded and crowdsourced initiatives, anti-counterfeiting mechanisms and DIY solutions will all alter the alcoholic landscape in the short to medium term.

Occasions

Key among thematic trends and epitomising the transition away from siloed, category-specific viewpoints, occasions will shape the future of drinking patterns. Opportunities will abound but the dangers of overcrowded and evermore fierce competition should not be discounted.

Breaking the mould

While authenticity and genuine traditional credentials will remain important, pushing the envelope in terms of experimentation will also be vital in appealing to Generations Y and Z.

Hybrids, cross-pollination and niche

Beyond providing a twist or playfully revisiting established propositions, products that adopt different attributes from a multitude of different categories and defy straightforward categorisation will open new horizons in drinking cultures in both mature and emerging markets.

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Introduction

Scope

Objectives

Key findings

intoxicating technologies

Intoxicating technologies: Key themes

Being smart about future opportunities

Divine intervention ?

The nuclear option: Entering the video game multiverse

Scent of a wine

Beyond smartphones, smart bottles?

Occasions

Occasions: Key themes

The battle of the shots reaches its climax

Champagne: Mixing it up to start again?

Breaking the mould

Breaking the mould: Key themes

Blue sky thinking in a bottle

Colouring foodstuffs tap into clean label

Positioning is everything

From grape stories to great stories

Hybrids, cross-pollination and Niche opportunities

Hybrids, cross-pollination and niche opportunities: Key themes

Soda’s hard side

Cider facing hardship in the US

Storm in a tea sipping glass?

Spirited away

Conclusions

The future is now

Report Definitions

Definitions and terminology

Why buy this report?

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Megatrends

Strategy Briefing

New Product Developments in Alcoholic Drinks: Deciphering the Future of Drinking Through Innovation

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The key themes impacting alcoholic drinks are relevant across categories

Intoxicating technologies

Occasions

Breaking the mould

Hybrids, cross-pollination and niche

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

intoxicating technologies

Intoxicating technologies: Key themes

Being smart about future opportunities

Divine intervention ?

The nuclear option: Entering the video game multiverse

Scent of a wine

Beyond smartphones, smart bottles?

Occasions

Occasions: Key themes

The battle of the shots reaches its climax

Champagne: Mixing it up to start again?

Breaking the mould

Breaking the mould: Key themes

Blue sky thinking in a bottle

Colouring foodstuffs tap into clean label

Positioning is everything

From grape stories to great stories

Hybrids, cross-pollination and Niche opportunities

Hybrids, cross-pollination and niche opportunities: Key themes

Soda’s hard side

Cider facing hardship in the US

Storm in a tea sipping glass?

Spirited away

Conclusions

The future is now

Report Definitions

Definitions and terminology

Why buy this report?

Want to find out more about this report?

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