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Strategy Briefing
New Product Developments in Alcoholic Drinks: Deciphering the Future of Drinking Through Innovation
31 pages, Mar 2016
US$1,325
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As Innovative developments adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic, intoxicating technologies, the rise of occasions, breaking the mould of traditionalist taboos and hybrid and cross pollination initiatives are identified as key trends shaping the alcoholic drinks industry’s future.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The key themes impacting alcoholic drinks are relevant across categories
Innovative developments will adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic.
Intoxicating technologies
Rapid technological advancements, social media connectivity, digital worlds, radical maturation techniques, crowdfunded and crowdsourced initiatives, anti-counterfeiting mechanisms and DIY solutions will all alter the alcoholic landscape in the short to medium term.
Occasions
Key among thematic trends and epitomising the transition away from siloed, category-specific viewpoints, occasions will shape the future of drinking patterns. Opportunities will abound but the dangers of overcrowded and evermore fierce competition should not be discounted.
Breaking the mould
While authenticity and genuine traditional credentials will remain important, pushing the envelope in terms of experimentation will also be vital in appealing to Generations Y and Z.
Hybrids, cross-pollination and niche
Beyond providing a twist or playfully revisiting established propositions, products that adopt different attributes from a multitude of different categories and defy straightforward categorisation will open new horizons in drinking cultures in both mature and emerging markets.
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Introduction
Scope
Objectives
Key findings
intoxicating technologies
Intoxicating technologies: Key themes
Being smart about future opportunities
Divine intervention ?
The nuclear option: Entering the video game multiverse
Scent of a wine
Beyond smartphones, smart bottles?
Occasions
Occasions: Key themes
The battle of the shots reaches its climax
Champagne: Mixing it up to start again?
Breaking the mould
Breaking the mould: Key themes
Blue sky thinking in a bottle
Colouring foodstuffs tap into clean label
Positioning is everything
From grape stories to great stories
Hybrids, cross-pollination and Niche opportunities
Hybrids, cross-pollination and niche opportunities: Key themes
Soda’s hard side
Cider facing hardship in the US
Storm in a tea sipping glass?
Spirited away
Conclusions
The future is now
Report Definitions
Definitions and terminology
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Alcoholic Drinks in Ireland | Jun 2018
- Alcoholic Drinks in Israel | Jun 2018
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- Alcoholic Drinks in Mexico | Jun 2018
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- Alcoholic Drinks in Nigeria | Jun 2018
- Alcoholic Drinks in Norway | Jun 2018
- Alcoholic Drinks in Oman | Jun 2018
- Alcoholic Drinks in Pakistan | May 2018
- Alcoholic Drinks in Panama | Jun 2018
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- Alcoholic Drinks in Uruguay | Jun 2018
- Alcoholic Drinks in Uzbekistan | Jun 2018
- Alcoholic Drinks in Venezuela | Jun 2018
- Alcoholic Drinks in Vietnam | Jun 2018
Complete Catalogue
Strategy Reports
- Global Overview of Consumer Expenditure in Cities | Mar 2018
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Alcoholic Drinks in Algeria | Jun 2018
- Alcoholic Drinks in Angola | Jun 2018
- Alcoholic Drinks in Argentina | Jun 2018
- Alcoholic Drinks in Australia | Jun 2018
- Alcoholic Drinks in Austria | Jun 2018
- Alcoholic Drinks in Azerbaijan | Jun 2018
- Alcoholic Drinks in Bangladesh | Jun 2018
- Alcoholic Drinks in Belarus | Jun 2018
- Alcoholic Drinks in Belgium | Jun 2018
- Alcoholic Drinks in Bolivia | Jun 2018
- Alcoholic Drinks in Bosnia-Herzegovina | Jun 2018
- Alcoholic Drinks in Brazil | Jun 2018
- Alcoholic Drinks in Bulgaria | Jun 2018
- Alcoholic Drinks in Cambodia | Jun 2018
- Alcoholic Drinks in Cameroon | Jun 2018
- Alcoholic Drinks in Canada | Jul 2018
- Alcoholic Drinks in Chile | Jul 2018
- Alcoholic Drinks in China | Jun 2018
- Alcoholic Drinks in Colombia | Jun 2018
- Alcoholic Drinks in Costa Rica | Jul 2018
- Alcoholic Drinks in Côte d'Ivoire | Jun 2018
- Alcoholic Drinks in Croatia | Jun 2018
- Alcoholic Drinks in Denmark | Jun 2018
- Alcoholic Drinks in Dominican Republic | Jul 2018
- Alcoholic Drinks in Ecuador | Jun 2018
- Alcoholic Drinks in Egypt | Jun 2018
- Alcoholic Drinks in El Salvador | Jun 2018
- Alcoholic Drinks in Estonia | Jun 2018
- Alcoholic Drinks in Ethiopia | Jun 2018
- Alcoholic Drinks in Finland | Jun 2018
- Alcoholic Drinks in France | Jun 2018
- Alcoholic Drinks in Georgia | Jun 2018
- Alcoholic Drinks in Germany | Jun 2018
- Alcoholic Drinks in Ghana | Jun 2018
- Alcoholic Drinks in Greece | Jun 2018
- Alcoholic Drinks in Guatemala | Jul 2018
- Alcoholic Drinks in Honduras | Jun 2018
- Alcoholic Drinks in Hong Kong, China | Jun 2018
- Alcoholic Drinks in Hungary | Jun 2018
- Alcoholic Drinks in India | Jun 2018
- Alcoholic Drinks in Indonesia | Jun 2018
- Alcoholic Drinks in Iraq | Jun 2018
- Alcoholic Drinks in Ireland | Jun 2018
- Alcoholic Drinks in Israel | Jun 2018
- Alcoholic Drinks in Italy | Jun 2018
- Alcoholic Drinks in Japan | Jun 2018
- Alcoholic Drinks in Jordan | Jun 2018
- Alcoholic Drinks in Kazakhstan | Jun 2018
- Alcoholic Drinks in Kenya | Jun 2018
- Alcoholic Drinks in Kuwait | Jun 2018
- Alcoholic Drinks in Laos | Jun 2018
- Alcoholic Drinks in Latvia | Jun 2018
- Alcoholic Drinks in Lebanon | Jun 2018
- Alcoholic Drinks in Lithuania | Jun 2018
- Alcoholic Drinks in Macedonia | Jun 2018
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- Alcoholic Drinks in Mexico | Jun 2018
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- Alcoholic Drinks in Norway | Jun 2018
- Alcoholic Drinks in Oman | Jun 2018
- Alcoholic Drinks in Pakistan | May 2018
- Alcoholic Drinks in Panama | Jun 2018
- Alcoholic Drinks in Paraguay | Jun 2018
- Alcoholic Drinks in Peru | Jun 2018
- Alcoholic Drinks in Poland | Jun 2018
- Alcoholic Drinks in Portugal | Jun 2018
- Alcoholic Drinks in Qatar | Jul 2018
- Alcoholic Drinks in Romania | Jun 2018
- Alcoholic Drinks in Russia | Jun 2018
- Alcoholic Drinks in Saudi Arabia | Jun 2018
- Alcoholic Drinks in Serbia | Jun 2018
- Alcoholic Drinks in Singapore | Jun 2018
- Alcoholic Drinks in Slovakia | Jun 2018
- Alcoholic Drinks in Slovenia | Jun 2018
- Alcoholic Drinks in South Africa | Jun 2018
- Alcoholic Drinks in South Korea | Jun 2018
- Alcoholic Drinks in Spain | Jun 2018
- Alcoholic Drinks in Sri Lanka | Jun 2018
- Alcoholic Drinks in Sweden | Jun 2018
- Alcoholic Drinks in Switzerland | Jun 2018
- Alcoholic Drinks in Taiwan | Jun 2018
- Alcoholic Drinks in Tanzania | Jun 2018
- Alcoholic Drinks in Thailand | Jun 2018
- Alcoholic Drinks in the Czech Republic | Jun 2018
- Alcoholic Drinks in the Netherlands | Jun 2018
- Alcoholic Drinks in the Philippines | Jun 2018
- Alcoholic Drinks in the United Arab Emirates | Jun 2018
- Alcoholic Drinks in the United Kingdom | Jun 2018
- Alcoholic Drinks in the US | Jun 2018
- Alcoholic Drinks in Tunisia | Jun 2018
- Alcoholic Drinks in Turkey | Jun 2018
- Alcoholic Drinks in Uganda | Jun 2018
- Alcoholic Drinks in Ukraine | Jun 2018
- Alcoholic Drinks in Uruguay | Jun 2018
- Alcoholic Drinks in Uzbekistan | Jun 2018
- Alcoholic Drinks in Venezuela | Jun 2018
- Alcoholic Drinks in Vietnam | Jun 2018