The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2016
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As Innovative developments adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic, intoxicating technologies, the rise of occasions, breaking the mould of traditionalist taboos and hybrid and cross pollination initiatives are identified as key trends shaping the alcoholic drinks industry’s future.
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Innovative developments will adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic.
Rapid technological advancements, social media connectivity, digital worlds, radical maturation techniques, crowdfunded and crowdsourced initiatives, anti-counterfeiting mechanisms and DIY solutions will all alter the alcoholic landscape in the short to medium term.
Key among thematic trends and epitomising the transition away from siloed, category-specific viewpoints, occasions will shape the future of drinking patterns. Opportunities will abound but the dangers of overcrowded and evermore fierce competition should not be discounted.
While authenticity and genuine traditional credentials will remain important, pushing the envelope in terms of experimentation will also be vital in appealing to Generations Y and Z.
Beyond providing a twist or playfully revisiting established propositions, products that adopt different attributes from a multitude of different categories and defy straightforward categorisation will open new horizons in drinking cultures in both mature and emerging markets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.