The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Weight management and wellbeing continues to see slow global growth due to longer-term changes in consumer behaviour such as holistic healthy living that favour adjacent categories such as sports nutrition and health and wellness foods. The industry has responded in turn, with upstart brands signalling broader health benefits and blurring the lines between the category and its nearest rivals. This approach has worked, but what does it signify for the evolution of the category moving forward?
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Weight management and wellbeing has seen tepid review period growth, as consumers over time have prioritised weight loss less than broader healthy living and wellness considerations. This has only been exacerbated by recent consumer demands for products to fit easily and seamlessly with their lifestyles and for products to do more for them than address narrow weight loss goals.
Though the widespread notion that consumers are not looking to lose weight is overstated, many modern consumer groups are adopting lifestyles where weight management is de-emphasised. Instead, these new consumers focus more on purchasing products that are natural and trustworthy, have functional ingredients that help them meet health and active lifestyle goals, and are easy to understand and use.
As a result of these demands, weight management products are becoming much closer in feel and usage to products from sports nutrition and the larger health and wellness foods universe. The similarities among these previously distinct categories are typically driven from outside weight management, much to the detriment of category growth.
However, a generation of smaller, upstart weight management companies has emerged that bear less resemblance to legacy brands in their industry and instead draw inspiration from the broader, blended marketplace of nutritional products. In this way, these brands are carving out a space for weight management within this larger competitive arena.
The collapsing of the space between weight management and other product types and the success of upstart brands call into question what weight management really means and whether it should be considered a separate industry or as a component of a broader network of products.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.