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Nicotine Survey 2019: Key Insights and System Overview

June 2019

The Nicotine Survey Key Findings and System Overview provides an introduction to Euromonitor’s latest syndicated consumer survey looking at prevalence of and attitudes to tobacco and nicotine use across 20 key markets.

USD 1,325
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Background on the Nicotine Survey system

Changing preferences

For the first time in the modern history of the tobacco industry the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns

Evolving attitudes

The pace of change and the strength of the nicotine industry’s mid to long term prospects rests in part on the extent to which the public and regulators view (and treat) emerging products as having a reduced risk profile relative to existing combustible products.


Background on the Nicotine Survey system

Nicotine Format Use Patterns

Comprehensive picture of nicotine use across formats
Measuring uptake of emerging product types
Average volume data provides detail on intensity of use

Format Relationships and Planned Consumption Changes

Probing dual and multiple use to address key emerging issues
E-cigarettes appear to be main beneficiary of plans to reduce
Spotlight on reasons for not consuming vapour products

Public Perceptions and Attitudes

The health impact of nicotine use is not well understood
Varying perceptions of relative harm of e-cigarettes
The public holds generally conservative views on regulation

System Overview

Nicotine Survey offers insight into significant industry topic areas
Unique features
Who we surveyed and what we asked
Country coverage: 20 markets surveyed
Yearly tracked data across three key topic areas
Data visualised through state-of-the-art dashboards
Strategic analysis for greater insight
Range of research applications

About Our Research

Information about Euromonitor’s syndicated survey methods
Nicotine Survey: FAQs
Tell the whole story with Euromonitor International data
About Euromonitor International (1)
About Euromonitor International (2)
Our global research network
Our research expertise


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