For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and depth of this alteration, tracking consumer migration from traditional tobacco categories, such as cigarettes into emerging product types and gauging changing public attitudes.
The Nicotine Survey is an add-on system for Tobacco clients. Survey data resides on the Nicotine Survey dashboard through the Tobacco page. This survey is designed by Euromonitor’s dedicated Survey team with input from the Tobacco industry team. The survey collects data on incidence and patterns of use of nicotine products and public attitudes.
The questionnaire is translated into local languages and reviewed by Euromonitor’s local analysts researching the tobacco industry for accuracy, product definitions and dialect nuances. The survey is then programmed by Euromonitor’s Survey team and hosted on the Qualtrics platform.
The survey is then fielded online to consumers in their local languages. The 2020 results were collected January-February 2020. The survey takes ~10 minutes to complete, on average.
To find respondents, Euromonitor partners with trusted panel providers to recruit potential survey-takers. The panel providers direct eligible respondents to the Nicotine Survey site, where they are again screened for age and gender.
Quotas are put in place so that the sample (the set of online responses) matches each market’s general population distribution in terms of age (18+ or legal smoking age if higher than 18) and gender.
After screening and quality checks in real time and after the survey, 2,000 responses in each market were saved and processed for use in the Nicotine Survey system.
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