Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Who are kidults and how can companies engage them?
The limitation of entertainment options fuelled sales of traditional toys and games. A new group of consumers are becoming toy buyers.
Mobile games are popular with casual gamers who are looking to play to kill time, whereas hardcore gamers demanding an immersive experience grabbed the new generation of game consoles from Xbox and PlayStation.
A new group of casual adult gamers started to play video games, and video games that are free and easy to play are generally more popular with them.
With higher household income and fewer expenditures, these consumers are willing to spend to relive their childhood.
Characters that many kidults grew up with are being released in the movies and via online platforms, driving demand for toys and games related to these franchises.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page