High inflation in Estonia looks set to persist in the short-to-medium term. While resultant price increases will continue to boost growth in total current value sales for non-grocery retailers during the early part of the forecast period, demand is expected to remain subdued overall due to weakened purchasing power and heightened budget-consciousness among consumers.
Although the total number of non-grocery retailers outlets in Estonia is expected to increase consistently from 2023, growth will remain relatively modest. This is partly because rising costs and reduced spending on non-grocery products by consumers will result in the closure of less profitable stores – most notably by independents – and deter many chains from pursuing aggressive expansion strategies, especially in the short term.
The issue of environmental sustainability has been gaining influence over the purchasing decisions of Estonians for several years, and this trend has recently been accelerated by concerns surrounding the pandemic. Accordingly, during the forecast period it will be even more important for non-grocery retailers to take concrete steps to strengthen their credentials in this area.
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Understand the latest market trends and future growth opportunities for the Non-Grocery Retailers industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Operators whose primary focus is selling merchandise that is not food/drink/tobacco from retail outlets, kiosks, or market stalls. This is the aggregation of general merchandise stores, apparel and footwear specialists, appliances and electronics specialists, home products specialists, health and beauty specialists, leisure and personal goods specialists, and other non-grocery retailers.See All of Our Definitions
This report originates from Passport, our Non-Grocery Retailers research and analysis database.
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