Non-Grocery Specialists in Algeria

PROSPECTS

Positive growth expected over the forecast period

Non-grocery specialists is projected register a positive value CAGR over the forecast period while the number of outlets is also set to increase. Positive forecast growth will be supported by the development of shopping centres that provide a modern retailing experience.

Visible changes expected

In 2022, highly visible changes are expected to take place, including improvements to outlet designs and services. This is likely to result in many consumers showing higher levels of loyalty to certain retail brands.

Long-term movement towards internet retailing threatens the category

Non-grocery specialists will experience rising competition from internet retailing in the long term. Thus, the category’s consumer base is set to diminish.

COMPETITIVE LANDSCAPE

International brands enjoy good presence

While domestic non-grocery retailers dominated the competitive landscape in Algeria, international companies continued to enter and perform well. Global players have greater financial resources, and are generally well regarded by Algerian consumers, and their quality is perceived to be superior to that of domestic brands.

Wataniya Telecom Algérie maintains its leading position

Wataniya Telecom Algérie led the channel in 2017. Its strategic positions across the country allowed it to capture the largest value share in electronics and appliance specialist retailers.

Domestic players continue to dominate the category

Non-grocery specialists in Algeria remained highly fragmented – only one player had a value share above 1% in 2017. Furthermore, from 2010 international non-grocery specialists were encouraged to move to Algeria and open outlets.

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