Non-Grocery Specialists in Belarus

PROSPECTS

Slower value growth towards the end of the review period

Non-grocery specialists witnessed a slowdown in retail value growth towards the end of the review period. This was mainly due to the economic downturn which limited disposable incomes and encouraged a switch to essential or cheaper products.

Non-grocery loses retail value share to grocery

In retailing, the grocery-non-grocery value share split moved in favour of the former over the review period, as reduced disposable incomes saw consumers prioritise more essential products. However, many consumers, unwilling to compromise on their lifestyles, turned to credit to maintain consumption.

New shopping centres support non-grocery specialists

The commercial property market has seen intense development in Belarus. The consumer shift from single stores to shopping centres underpinned the opening of two large malls: Galleria Minsk and Dana Mall.

COMPETITIVE LANDSCAPE

Marketing and service become key competitive tools

The competition is growing among non-grocery specialists as consumers prioritise grocery over non-grocery products. In addition, reduced disposable incomes support the demand for lower-priced products.

The competitive landscape has a mixed character

The competitive landscape of non-grocery specialists is consolidated or fragmented depending on the product type. Apparel and footwear specialist retailers is highly fragmented, although consumers often choose retailers with a strong outlet presence, wide assortments and competitive prices.

State-owned companies cede ground

In 2017, state-owned companies continued to lose retail value shares. For example, the leading non-grocery specialist, Pharmacia, ceded value share in health and beauty specialist retailers and overall.

Files are delivered directly into your account within a few minutes of purchase.

---