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Country Report

Non-Grocery Retailers in

Non-Grocery Specialists in Kazakhstan

26 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Expo 2017 contributes to development of non-grocery specialists

Expo 2017 was held in the capital of Kazakhstan, Astana, throughout summer 2017. Due to the increasing number of tourists, a large Mega Silk Way mall was opened near the Expo area.

Discounts help to attract consumers

Many non-grocery specialist retailers, especially apparel and footwear specialist retailers, attract consumers by offering certain discounts and special promotions. Examples in Kazakhstan include the Kimex and Grazia stores, which offer discounts on a daily basis throughout the year.

Popularity of bonuses among consumers

In Kazakhstan, consumers become loyal to certain brands depending on quality and design, as well as the offering of bonuses, with loyalty programmes proving particularly popular. Among large and leading companies in Kazakhstan, Arena S TOO (Sulpak stores), Technodom Group (Technodom), Elektronika E1 (Mechta), Frantcuzkskiy Dom BSB (Beautymania), Mon Amie (Mon Amie), all stores of Retail Group Kazakhstan and Union Space Group offer a bonus system for loyal consumers.

COMPETITIVE LANDSCAPE

Opening of OBI home and garden specialist retailer in 2018

In 2018, new player OBI, which operates as a home and garden specialist retailer, is expected to emerge in Kazakhstan. OBI stores will be launched by ASADEL Company and will offer consumers the opportunity to purchase different products in areas like construction, repair, gardening, auto accessories, plumbing, and lighting equipment in one place.

Emergence of H&M

2017 saw the opening of two H&M stores in Almaty and Astana, the two largest towns in Kazakhstan. Although H&M was not present in Kazakhstan until 2017, the company was already popular among consumers due to its reputation for offering high fashion at low prices.

Launch of Japanese brand Miniso

2017 saw the emergence of the Japanese Miniso brand, an interesting player in leisure and personal goods specialist retailers which offers a wide product portfolio within cosmetics, utensils, phone accessories, bathroom and kitchen accessories, household chemicals and low priced electronics. The company decided to launch Miniso stores in Kazakhstan due to strong potential demand among the country’s large moderate and low disposable income population.

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Samples

Non Grocery Retailers Sample Report Non Grocery Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is discretionary spending affecting non-grocery retailing in Kazakhstan?
Are non-grocery channels losing out to the growth of such products in grocery retailing?
How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Non-Grocery Specialists in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Expo 2017 contributes to development of non-grocery specialists

Discounts help to attract consumers

Popularity of bonuses among consumers

COMPETITIVE LANDSCAPE

Opening of OBI home and garden specialist retailer in 2018

Emergence of H&M

Launch of Japanese brand Miniso

CHANNEL DATA

Table 1 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 4 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 5 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 6 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 7 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 8 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 9 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 10 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 11 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 12 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 13 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 14 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 15 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 16 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Retailing in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Retailing continues to grow and develop

Gradual expansion of internet retailing

Non-grocery specialist retailers outperform grocery specialist retailers

Local companies dominate retailing in 2017

Economic factors to force development of retailing over forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Back to School
New Year
Women’s Day

Payments and delivery

Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 19 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 21 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 23 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 25 Retailing GBO Company Shares: % Value 2013-2017
Table 26 Retailing GBN Brand Shares: % Value 2014-2017
Table 27 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 28 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 30 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 31 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

Megatrends

Country Report

Non-Grocery Specialists in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Expo 2017 contributes to development of non-grocery specialists

Discounts help to attract consumers

Popularity of bonuses among consumers

COMPETITIVE LANDSCAPE

Opening of OBI home and garden specialist retailer in 2018

Emergence of H&M

Launch of Japanese brand Miniso

Samples

Overview

Why buy this report?

SAMPLES: FAQS ABOUT SAMPLES

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Table of Contents

Non-Grocery Specialists in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Expo 2017 contributes to development of non-grocery specialists

Discounts help to attract consumers

Popularity of bonuses among consumers

COMPETITIVE LANDSCAPE

Opening of OBI home and garden specialist retailer in 2018

Emergence of H&M

Launch of Japanese brand Miniso

CHANNEL DATA

Retailing in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Retailing continues to grow and develop

Gradual expansion of internet retailing

Non-grocery specialist retailers outperform grocery specialist retailers

Local companies dominate retailing in 2017

Economic factors to force development of retailing over forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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