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Learn moreJan 2018
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Expo 2017 was held in the capital of Kazakhstan, Astana, throughout summer 2017. Due to the increasing number of tourists, a large Mega Silk Way mall was opened near the Expo area.
Many non-grocery specialist retailers, especially apparel and footwear specialist retailers, attract consumers by offering certain discounts and special promotions. Examples in Kazakhstan include the Kimex and Grazia stores, which offer discounts on a daily basis throughout the year.
In Kazakhstan, consumers become loyal to certain brands depending on quality and design, as well as the offering of bonuses, with loyalty programmes proving particularly popular. Among large and leading companies in Kazakhstan, Arena S TOO (Sulpak stores), Technodom Group (Technodom), Elektronika E1 (Mechta), Frantcuzkskiy Dom BSB (Beautymania), Mon Amie (Mon Amie), all stores of Retail Group Kazakhstan and Union Space Group offer a bonus system for loyal consumers.
In 2018, new player OBI, which operates as a home and garden specialist retailer, is expected to emerge in Kazakhstan. OBI stores will be launched by ASADEL Company and will offer consumers the opportunity to purchase different products in areas like construction, repair, gardening, auto accessories, plumbing, and lighting equipment in one place.
2017 saw the opening of two H&M stores in Almaty and Astana, the two largest towns in Kazakhstan. Although H&M was not present in Kazakhstan until 2017, the company was already popular among consumers due to its reputation for offering high fashion at low prices.
2017 saw the emergence of the Japanese Miniso brand, an interesting player in leisure and personal goods specialist retailers which offers a wide product portfolio within cosmetics, utensils, phone accessories, bathroom and kitchen accessories, household chemicals and low priced electronics. The company decided to launch Miniso stores in Kazakhstan due to strong potential demand among the country’s large moderate and low disposable income population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Non-Grocery Retailers industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Non-Grocery Retailers in Kazakhstan market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.