Non-Grocery Specialists in Macedonia

PROSPECTS

Non-grocery specialists partner with local banks to offer consumers affordable credit

Most leading non-grocery specialists are aware that a significant portion of the population in Macedonia is struggling financially and has difficulties prioritising their purchases. Lack of cash used to be a primary reason for the sluggish growth of non-grocery specialists as many consumers were either trading down to lower priced brands or simply delayed purchases of more significant items such as electronics, appliances or other products needed for their home and garden improvement projects.

Seasonal sales are very popular with local consumers

The practice of leading non-grocery specialists partnering with banks to offer credit to prospective consumers had a positive ripple effect on many other smaller non-grocery specialists, who sought ways to finance their customers or ease access to their products by reducing their prices, sometimes by up to 50% or more. Night Shopping, Garage Sales, Black Friday etc are the most recent popular seasonal sales events that are organised every year during a specific period.

More multi-brand apparel and footwear stores are being opened

One of the most recent trends is that of opening and operating new multi-brand apparel and footwear stores. While multi-brand stores are a standard for most non-grocery specialists, this was not the case in apparel and footwear.

COMPETITIVE LANDSCAPE

Neptun Makedonija doo is the leading non-grocery retailer in 2017

With a growing value share in 2017, Neptun Makedonija doo leads non-grocery retailers thanks to its continued growth, retail outlet expansion and sales strategies that rely on offering competitively priced electronics and appliances. These are supported by a number of credit facilities in partnership with some of the leading banks in Macedonia, most notably NLB Tutunska Banka and the successful implementation of its Neptun Happy loyalty programme.

Drugstores/parapharmacies led by dm-Drogerie Markt continues to grow

Macedonia’s largest drugstores/parapharmacies operator dm-Drogerie Markt dooel has a solidly growing value share in 2017. dm-Drogerie Markt dooel operates twelve retail outlets and recorded the fastest outlet growth and expansion within this non-grocery retail channel.

International companies lead the fragmented apparel specialist retailers in 2017

While domestic companies lead most non-grocery retailing categories, several international companies and their respective brands lead apparel and footwear specialist retailing, which is highly fragmented. Spanish company Inditex, Industria de Diseño Textil SA, leads apparel and footwear specialists with a growing value share in 2017, followed by the Turkish company LC Waikiki Retail MK dooel and Punto Fa SL, owner of the Mango brand.

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