Non-Grocery Specialists in Serbia

PROSPECTS

Number of outlets keeps increasing in 2017, boosts value sales growth

In 2017 one could observe healthy growth of outlet numbers when it comes to non-grocery specialists. This was part of a wider trend that dictated the growing popularity of non-grocery specialists compared with grocery retailers.

Electronics and appliance specialist retailers and drugstores/parapharmacies gain share

Several large chains that are present in the Serbian electronics and appliance specialist retailers environment continued their expansion in 2017. These chains primarily include Win Win and Tehnomanija.

Pet shops and superstores benefit from growing number of pet owners

Pet shops and superstores notably increased its share in terms of value sales within leisure and personal goods specialist retailers, as well as within overall non-grocery specialists over the review period, and this trend continued in 2017. This was mostly fuelled an by increased number of Serbians with pets.

COMPETITIVE LANDSCAPE

Ikea arrives in Serbia, forcing other chains to react

In 2017 Swedish player Ikea entered Serbia. This followed several delays, but the outlet finally opened its doors for consumers in August 2017.

Media products stores dominated by only two players

There is a clear oligopoly when it comes to media products stores in Serbia. The category is completely dominated by Delfi Knjižare, followed by Knjižare Vulkan.

Competitive environment unlikely to see extensive change

Ikea is unlikely to significantly change the competitive landscape of home and garden specialists in the short term. However, its influence is expected to notably increase over the forecast period, especially as Ikea plans to open several more retail outlets soon.

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