Non-Grocery Specialists in Venezuela

PROSPECTS

Apparel and footwear specialist retailers leads the channel

Apparel and footwear retailers continued to gain value share in 2017 despite negative growth at constant 2017 prices since 2014. The gains were due largely to the chronic shortages and high prices that negatively affected other retailers.

Drugstores/parapharmacies dominates health and beauty specialists

Venezuelan consumers were concerned about chronic shortages of medicines and other beauty and personal care products, which were difficult to find in stores. In this context, factors such as convenience lost relevance and companies struggled to maintain regular operations.

Leisure and personal goods specialist retailers the weakest performer

Leisure and personal goods specialist retailers registered the greatest decline in terms of retail value share and number of outlets in 2017. The weak performance was due largely to a significant drop in the number of outlets in the traditional toys and games channel and sharp value sales declines within the bags and luggage, and jewellery and watch specialist retailers channels.

COMPETITIVE LANDSCAPE

A new apparel chain emerges in a recessionary environment

Launching a new store chain in times of crisis is a noticeable event. Balú is a chain with 25 stores in Venezuela and four abroad.

EPA brand maintains leadership in home improvement and gardening stores

Upper and middle-income Venezuelans used to have a weak DIY culture. Electricity, plumbing and major painting jobs were usually contracted out.

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