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Country Report

Non-Store Retailing in

Non-Store Retailing in Georgia

21 pages, Jan 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

By 2016, internet coverage significantly increased in Georgia. More people were becoming computer-savvy and aware of technology. Also the development of payment systems and people’s increased trust in online transactions supported the growth of online retailing. The share of internet retailing in overall non-store retailing reached 62% in 2016, up three percentage points on the previous year.

COMPETITIVE LANDSCAPE

Direct sellers Oriflame and Avon led non-store retailing with value sales of GEL22 million and GEL20 million, and shares of 12% and 11%, respectively. The companies offer affordable deals to consumers and communicate the specifications of products through direct selling agents. This makes product awareness higher and advertising more effective.

PROSPECTS

Internet retailing is expected to gain share within non-store retailing over the forecast period to account for 79% of value sales in 2021, up from 62% in 2016. The change will be driven by higher computer literacy and increased internet access. Also, smaller internet retailers’ lower operating costs will allow them to compete with store-based outlets which require higher mark-ups.

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Samples

Non Store Retailers Sample Report Non Store Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES: FAQS ABOUT SAMPLES

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Store Retailing industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Store Retailing in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Is non-store retailing outperforming its store-based peers?
What factors are influencing the growth of non-store retailing in Georgia?
How is internet retailing developing in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Megatrends

Country Report

Non-Store Retailing in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

SAMPLES: FAQS ABOUT SAMPLES

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Table of Contents