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Learn more21 pages, Jan 2017
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By 2016, internet coverage significantly increased in Georgia. More people were becoming computer-savvy and aware of technology. Also the development of payment systems and people’s increased trust in online transactions supported the growth of online retailing. The share of internet retailing in overall non-store retailing reached 62% in 2016, up three percentage points on the previous year.
Direct sellers Oriflame and Avon led non-store retailing with value sales of GEL22 million and GEL20 million, and shares of 12% and 11%, respectively. The companies offer affordable deals to consumers and communicate the specifications of products through direct selling agents. This makes product awareness higher and advertising more effective.
Internet retailing is expected to gain share within non-store retailing over the forecast period to account for 79% of value sales in 2021, up from 62% in 2016. The change will be driven by higher computer literacy and increased internet access. Also, smaller internet retailers’ lower operating costs will allow them to compete with store-based outlets which require higher mark-ups.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Non-Store Retailing industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Non-Store Retailing in Georgia market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.