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Executive Summary
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TRENDS
Noodles volume sales increases by 7% in 2013 in retail value terms. This growth is being fuelled by discounts and in-store promotions, which attract price-sensitive customers. The growing disposable incomes in Cameroon are also helping to increase the consumer base as consumers move from more essential products. Competition between manufacturers remains mainly based on price positioning.
COMPETITIVE LANDSCAPE
Indomie instant Noodles remained as the second-leading noodles brand in Cameroon in 2013, and is especially popular among middle-income earners. Indeed, noodles tend to be informally called Indomie owing to the popularity of the brand. This is because the company was the first to introduce a noodles product in the country. A great deal of marketing effort has made to push the brand and create awareness of it, although despite its popularity, the brand Casino kept the prime position in terms of value sales in 2013 owing to purchases in upmarket neighbourhoods by high-income earners.
PROSPECTS
Value sales of noodles are expected to grow at a constant CAGR of 5% over the forecast period. With an increase in imports, companies will seek to improve their marketing strategies and distribution networks. It is expected that population growth will influence distribution and hence the demand for noodles, which will in turn increase volume sales. The desire for quick, convenient and affordable meals among youths is also a factor that will drive sales of noodles.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Noodles industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
The Noodles in Cameroon market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Noodles in Cameroon?
- What are the major brands in Cameroon?
- Are consumers in emerging markets moving from unpackaged to packaged noodles?
- As consumers increasingly demand convenience, how will this impact sales for instant noodles?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
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Noodles in Cameroon - Company Profiles
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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