North America

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

While volume sales of sweet biscuits declined in 2022, inflationary pressures gave private label a jump in share in 2022; trends which are set to be maintained in 2023. Although more consumers have moved to shopping in discounters, some have moved to…

Sugar confectionery saw retail volume and current value growth throughout the pandemic, and this trend is set to continue in 2023. Sugar spun in new and unique ways has caught the imagination of consumers of all ages with a sweet tooth. Viral trends…

Entering 2023, consumers continued to face a tense economic environment, causing constrictions in discretionary spending. Notably, consumers are bracing themselves against the constant threat of recession. As the US Federal Reserve has continued to…

With consumers continuing to struggle with the effects of inflationary pressure on discretionary spending, producers in savoury snacks faced retail volume declines in 2021 and 2022, with only a static performance expected in 2023. While price…

2022 marked the first full year of post-pandemic economic reopening, without foodservice limitations, with vaccinations fully available, and a return to hybrid or office working. A key question was whether with the reopening, ice cream would be able…

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…

US consumers are continuing to modify their shopping habits in order to cope with the higher prices of their favourite treats. Some consumers are buying lower-priced chocolate confectionery to ensure volume supply, some are buying decadent chocolate…

In 2023, sweet biscuits, snack bars, and fruit snacks continued their streak of growth, largely due to increased activities by manufacturers. The category's healthy performance led to Mondelez International Inc acquiring Clif Bar in 2022 to expand…

Despite growing health consciousness regarding sugar intake, sugar confectionery continues to thrive, thanks to the availability of healthier alternatives. Mints, in particular, have been leading the growth in this category. The increase in…

Post-pandemic, Canada has witnessed a full reopening, resulting in a boom in social interactions as well as the return to offices and schools. This has led to a resurgence in on-the-go snacking and has encouraged manufacturers to focus on packaging,…

Savoury snacks demonstrate steady growth in 2023, driven by increased socialisation and gatherings. As social interactions return to normal, savoury snacks like tortilla chips, potato chips, and savoury biscuits become popular choices for appetizers.…

Despite rising health consciousness, ice cream remains a category where indulgence takes precedence over health for Canadian consumers. Traditional formats and flavours continue to drive growth, with a stronger preference for impulse or take-home…

Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…

Chocolate confectionery continues to generate healthy demand as Canadians' indulgence habits remained consistent post-lockdown. With on-the-go snacking on the rise as people return to the office, smaller portion and pack sizes have gained popularity.…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…