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Through its Alcon business unit, Novartis AG is the world’s second largest player in contact lenses and solutions. Despite growing global demand for vision correction, the company has seen sales growth falter in key markets as it loses share to key rivals including Johnson & Johnson and The Cooper Cos. However, the recent Alcon spin-off is expected to provide the new stand-alone entity greater access to capital and greater freedom to invest in marketing and R&D.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Novartis AG delivers a detailed strategic analysis of the company's business, examining its performance in the Eyewear market and the global economy.
Company and market share data provide a detailed look at the financial position of Novartis AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Novartis AG.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Novartis AG provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Eyewear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary
State of Play
Novartis AG´s global footprint
Company overview
Growth decomposition
Novartis AG: SWOT
Competitive Positioning
Globally, Novartis is the 4th largest eyewear player…
…and the 2nd largest contact lenses and solutions company
Competitor overlap
Novartis AG and Johnson & Johnson lead across markets
Key categories and markets
Stable ranking for Novartis AG across major contact lens markets
Key brands
Novartis AG brands struggle to overtake leader Johnson & Johnson
Contact Lenses and Solutions
Novartis AG returns to outperform global sales growth
Contact lenses and solutions sales by region
Top countries by category
Stable share in Asia Pacific while other Novartis markets falter
Asia Pacific takes on rising influence for Novartis AG DD lens sales
Novartis investment reflects omnichannel development in category
InContact provides internet retail influence for Novartis
Dailies Total1 launch targets comfort needs of 40+ consumers
Prospects
Projected contact lenses and solutions sales
Novartis is well positioned in the Asian markets set to grow the most...
…and could expand in India where competition remains fragmented
Despite low per capita spending, Latin America to outperform…
…with opportunities for Novartis to tap into growing demand for lenses
Novartis takes aim at increasingly influential Generation Z
Uptake of internet retailing opens doors to online competitors…
…with increasingly credible threat to Novartis’s appeal to Gen Z
Independent Alcon to benefit from corporate focus on contact lenses…
…offering new opportunities for investment in high level innovation
Key Findings
Executive summary
Appendix
Projected company sales: FAQs
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Alcon, a Novartis Company in Eyewear | Dec 2017
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Coopers Cos Inc in Eyewear | Feb 2020
- Essilor International SA in Eyewear | Oct 2012
- Hoya Corp in Eyewear | Oct 2018
- Johnson & Johnson Inc. in Eyewear | Mar 2019
- Luxottica Group SpA in Eyewear | Apr 2016
- Safilo Group SPA in Eyewear | Jan 2020
- Vision Service Plan Global in Eyewear | Sep 2015
Complete Catalogue
Company Reports
- Alcon, a Novartis Company in Eyewear | Dec 2017
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Coopers Cos Inc in Eyewear | Feb 2020
- Essilor International SA in Eyewear | Oct 2012
- Hoya Corp in Eyewear | Oct 2018
- Johnson & Johnson Inc. in Eyewear | Mar 2019
- Luxottica Group SpA in Eyewear | Apr 2016
- Safilo Group SPA in Eyewear | Jan 2020
- Vision Service Plan Global in Eyewear | Sep 2015