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Company Profile
Novartis AG in Eyewear
38 pages, Nov 2018
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Novartis ranks second in the global contact lenses and solutions market. The company has established a strong foothold in North America and Western Europe, and is continuing to grow its presence in Asia Pacific. Novartis has recently expanded both its Dailies and Air Optix product ranges, but continues to face tough competition in the area of innovation. Novartis plans to spin off its eye care division (Alcon) into an independent company in 2019, hoping to expand the company’s global presence.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Novartis AG delivers a detailed strategic analysis of the company's business, examining its performance in the Eyewear market and the global economy.
Company and market share data provide a detailed look at the financial position of Novartis AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Novartis AG.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Novartis AG provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Eyewear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key findings
Companies at a glance
Global footprint
Company overview
SWOT: Novartis
Strategic objectives and challenges
Competitive Positioning
Novartis experiences fluctuating growth
Competition between the core four remains constant
Still room for growth in Asian markets
Dailies remains the focus as Novartis' fastest growing brand
Eyewear Review
Western European growth expected to plateau
US and Asia Pacific should remain key priorities
Rising disposable income in China and India offers new opportunity
Internet retailing is becoming a key channel for contact lenses
Regional contributions to Novartis' contact lenses sales
Demand increases for daily disposables in US and Asia Pacific
Opportunities will continue to rise in speciality lenses
Revisiting material developments in lenses
Brand Strategy
Positioning the brand into the premium segment
Stepping into smarter contact lenses
Novartis aims to reach consumers through marketing efforts
Prospects
Seeking a greater edge to increase market share
Adapting strategy to meet local consumer demands
Report Definitions
Product definitions
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Alcon, a Novartis Company in Eyewear | Dec 2017
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Essilor International SA in Eyewear | Oct 2012
- Hoya Corp in Eyewear | Oct 2018
- Johnson & Johnson Inc. in Eyewear | Mar 2019
- Luxottica Group SpA in Eyewear | Apr 2016
- Safilo Group SpA in Eyewear | Mar 2019
- Vision Service Plan Global in Eyewear | Sep 2015
Complete Catalogue
Company Reports
- Alcon, a Novartis Company in Eyewear | Dec 2017
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Essilor International SA in Eyewear | Oct 2012
- Hoya Corp in Eyewear | Oct 2018
- Johnson & Johnson Inc. in Eyewear | Mar 2019
- Luxottica Group SpA in Eyewear | Apr 2016
- Safilo Group SpA in Eyewear | Mar 2019
- Vision Service Plan Global in Eyewear | Sep 2015