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Through its Alcon business unit, Novartis AG is the world’s second largest player in contact lenses and solutions. Despite growing global demand for vision correction, the company has seen sales growth falter in key markets as it loses share to key rivals including Johnson & Johnson and The Cooper Cos. However, the recent Alcon spin-off is expected to provide the new stand-alone entity greater access to capital and greater freedom to invest in marketing and R&D.
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Euromonitor International's report on Novartis AG delivers a detailed strategic analysis of the company's business, examining its performance in the Eyewear market and the global economy.
Company and market share data provide a detailed look at the financial position of Novartis AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Novartis AG.
Euromonitor International's company profile reports are written by our Eyewear research team, a dedicated group of analysts that knows the industry inside and out.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.