NRT smoking cessation aids is likely to benefit from two factors over the forecast period. While on the one hand the percentage of smokers among the Tunisian population is expected to grow, on the other hand the number of consumers who seek ways to quit smoking is increasing each year, influenced mainly by growing awareness about the harmful effects of smoking.
In 2017, Pierre Fabre SA led NRT smoking cessation aids with its brands Nicopatch and Nicopass Lozenges. Other players are expected to enter the category in the near future, due to its strong performance and the small number of competitors.
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This industry report originates from Passport, our Consumer Health market research database.