NTUC FairPrice Co-operative Pte Ltd

January 2020

NTUC FairPrice Co-operative Pte Ltd started off with a mission to moderate living costs in Singapore, and has transformed into the largest supermarket chain in the country. Besides offering a wide variety of private label lines to stay true to its core mission. NTUC Fairprice has also managed to target different consumer group with its different retailing format from Fairprice Finest to Fairprice Xpress, each slightly differing in product offering.

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Euromonitor International's report on NTUC FairPrice Co-operative Pte Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of NTUC FairPrice Co-operative Pte Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of NTUC FairPrice Co-operative Pte Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of NTUC FairPrice Co-operative Pte Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Digital strategy details
Private label overview

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