Nu Skin Enterprises Inc in Beauty and Personal Care

Company Profile

About This Report

Jul 2016

Nu Skin Enterprises Inc has had a tumultuous few years. It achieved substantial sales growth in the highly coveted Chinese beauty market, only for its success to come tumbling down after investigations into its Chinese business forced a temporary stop to sales. Rebuilding in China will be a priority. It is also seeking to develop a stronger position as a premium anti-ageing specialist, and is seeking to develop a more completely science-led position for its ageLOC brand.

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Nu Skin Enterprises Inc in Beauty and Personal Care

Euromonitor International's report on Nu Skin Enterprises Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Nu Skin Enterprises Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nu Skin Enterprises Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nu Skin Enterprises Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Nu Skin Enterprises Inc: Snapshot
Key company facts
China still dictating Nu Skin’s global performance
Premium positioning in new markets underpins value
Sales fall across all markets as model weakens
Q1 2016 better, but still not great
SWOT: Nu Skin Enterprises Inc
Key strategic objectives and challenges

Competitive Positioning

Weight of China hits Nu Skin hard
Direct selling may need to change approach
Nu Skin struggles as international brand producers build sales

Market Assessment

Narrow global f ootprint may threaten development
Nu Skin needs to pursue regional direct selling opportunities
Identifying future opportunity is hard
Nu Skin seeking specialist positioning
Asia Pacific still key

Geographic and Category Opportunities

Specialisation sharpens competitive edge
Asia Pacific sees polarising markets for Nu Skin
Nu Skin’s skin care specialisation suits Asia Pacific
Nu Skin’s skin care specialisation suits Asia Pacific
Nu Skin faces uphill journey in China
Indonesian scale and immaturity offer opportunity
India offers opportunity to widen presence

Brand Strategy

Nu Skin brand liveries reflect clinical, pharma direction
Nu Skin’s long terms strategy will be built on ageLOC
Technology improves credibility


China requires wholly different operational model


China will be the priority over the period to 2020

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models