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O-I Inc in Packaging

March 2018

O-I Inc, leading manufacturer of glass packaging, is facing challenging times, with many of its core markets struggling, such as beer in the US and China. This profile looks at these challenges and how it is dealing with them. There are also opportunities in existing and new markets. The profile will look at these, in light of its restricted means due to high debt following its Mexican acquisition.

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Overview:

Euromonitor International's report on Owens-Illinois Inc (O-I) delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of Owens-Illinois Inc (O-I), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Owens-Illinois Inc (O-I).

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Owens-Illinois Inc (O-I) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

World’s largest glass manufacturer
Financial performance over 2013-2017
Large debt overhangs mixed regional performance
SWOT: O-I Inc
Strategic objectives and challenges

Market Assessment

Glass struggles vs other pack types in beverages
Beer dominates beverage glass packaging
Glass minor element of food packaging
Sauces dominate food glass packaging

Geographic and Category Opportunities

Trouble in domestic beer market
Opportunities for growth in the US
Gaining volumes but losing share in Latin American beer
Major challenges in China
Opportunities in Europe despite stagnating volumes
Glimmers of growth in European soft drinks
International spirits offer huge potential
India: huge potential gains

Operations

O-I manufacturing sites by country

Recommendations

O-I: focus on spirits, premium packaging and expansion
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