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Company Profile
Ocean Spray Cranberries Inc in Health and Wellness
Nov 2017
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Ocean Spray was outperformed by the global health and wellness market in 2016. It is inextricably linked to cranberry products, which have started to fall out of fashion, losing ground to trendier, naturally healthy beverages such as coconut water. It has introduced an organic range in 2017 and should be encouraged to explore the application of probiotics. Its sparse geographical presence is impacting its global ranking, although its products have started to become available online in China.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Ocean Spray Cranberries Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.
Company and market share data provide a detailed look at the financial position of Ocean Spray Cranberries Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ocean Spray Cranberries Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Ocean Spray Cranberries Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key company facts
Ocean Spray NH beverages remain core but overall sales fall
HW by prime positioning
Ocean Spray struggling to realise prime positioning potential
Possible impact of regulatory change: Lesson learnt from probiotics
Ocean Spray faces common industry challenges
SWOT: Ocean Spray Cranberries Inc
Competitive Positioning
Ocean Spray underperforms the market by a wide margin
Top 10 players in 2016 led by drinks companies
Cranberry juice outpaced by coconut and other plant waters
NH Juice Opportunities
Narrow geographical presence hampers growth
Ocean Spray: A weakened leading position in superfruit juice
Gloomy outlook for superfruit 100% juice in the US
Growth potential for NH juice in emerging markets
Use of cranberries in NH categories
List of foods for cranberry application
Organic Platform
Organic: Sustainable agricultural model and healthy products
Mapping the world’s organic landscape
Drivers of growth and land used in organic farming
Organic cranberries and certification
North America to lead organic juice growth
Exploring probiotic attributes?
Recommendations
Widening its scope is crucial for Ocean Spray
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- The Coca-Cola Co in Health and Wellness | Dec 2017
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- Weight Watchers International Inc in Health and Wellness | Nov 2017
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Complete Catalogue
Company Reports
- Danone, Groupe in Health and Wellness | Sep 2017
- Dean Foods Co in Health and Wellness | Apr 2013
- Kraft Foods Inc in Health and Wellness | Dec 2011
- Mondelez International Inc in Health and Wellness | Oct 2017
- Nestlé Group in Health and Wellness | Jan 2018
- Nestlé SA in Health and Wellness | Dec 2016
- PepsiCo Inc in Health and Wellness | Jan 2018
- Suntory Holdings Ltd in Health and Wellness | Jan 2018
- The Coca-Cola Co in Health and Wellness | Dec 2017
- Unilever Group in Health and Wellness | Dec 2017
- Weight Watchers International Inc in Health and Wellness | Nov 2017
- Yakult Honsha Co Ltd in Health and Wellness | Mar 2018