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Country Report

Oils and fats in

Oils and Fats in the United Arab Emirates

29 pages, Oct 2015

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Oils and fats grew by 7% in value terms in 2015, in line with the value CAGR registered over the review period. Growth remained high due to strong demand for olive oil, as well as blended oils and canola oils, covered under the other vegetable and seed oil category.

COMPETITIVE LANDSCAPE

Emirates Refining led oils and fats with a 25% value share in 2015. The company has a broad product portfolio within vegetable and seed oils and numerous SKUs in its Rahma brand within olive oil. Emirates Refining is a domestic company with a longstanding presence in the United Arab Emirates and provides good visibility and broad availability in various retail channels across the country. Furthermore, price promotions and bundle offers are regularly used to support brands, a proven marketing strategy within oils and fats in the United Arab Emirates.

PROSPECTS

While premiumisation is set to remain a key trend within smaller categories, such as butter and spreadable oils and fats, price sensitivity is expected to impact the vegetable and seed oil category even further over the forecast period, forcing companies to attract consumers with price promotions and bundle offers. These opposing trends are based on the very different target consumer groups for these products. While butter and, even more so, spreadable oils and fats target Western expatriates with high disposable incomes, low-income Asian expatriates are set to remain the main target group for vegetable and seed oils.

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Oils and Fats Market Sample Report Oils and Fats Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oils and fats industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oils and fats industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oils and fats in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oils and fats in United Arab Emirates?
What are the major brands in United Arab Emirates?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Country Report

Oils and Fats in the United Arab Emirates

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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